Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness

The telehealth startup now has deals with several major fitness brands that allow qualifying Americans to use pre-tax dollars to pay for memberships and classes

Dr. B, an emerging telehealth provider focused on making healthcare more affordable and accessible, has signed partnerships with Xplor Mariana Tek and BODi to allow customers of those brands to use flexible savings account (FSA) and health savings account (HSA) funds to cover the costs of fitness memberships and classes.

Dr. B has established similar HSA/FSA partnerships with major fitness brands including F45 and SoulCycle .

Qualified members of participating studios on Xplor Mariana Tek’s boutique fitness software platform can take an online health consultation on Dr. B’s website and obtain a Letter of Medical Necessity. This document allows them to tap into their HSA/FSA funds for memberships and different fitness classes such as Barre, Pilates , HIIT, and personal training. Using these pre-tax dollars can lead to significant cost savings — up to forty percent.

“It’s wonderful to see so many people investing in their physical and mental health in ways that are financially feasible, whether that be through Pilates, yoga, or group fitness,” said Cyrus Massoumi, founder and CEO of Dr. B.” Our collaboration with Xplor Mariana Tek not only makes these options more attainable but also eases the financial burden on consumers, making health and wellness more inclusive.”

BODi members can follow a similar procedure to use HSA/FSA funds for the platform’s online fitness and wellness classes such as P90X, Insanity, and 21-Day Fix

The partnerships come as the fitness and wellness industry recognizes the potential of HSA/FSA funds to drive more participation. Companies like Hyperice have also started accepting these funds . In 2022, a record number of Americans were covered by HSAs—nearly 72 million, up from 6.5% in 2021. Around $123 billion was held in over 37 million HSAs at the end of 2023.

The boutique fitness industry is thriving as more people prioritize their health and wellness. Partnering with Dr. B, a brand that champions a consumer-first approach, aligns perfectly with our mission,” said Shannon Tracey, vice president of sales and marketing for Xplor Mariana Tek. “We are excited to be the first boutique software platform partnered with Dr. B, extending more accessible fitness and wellness services to meet consumer lifestyles.”

Earlier this week, the Health & Fitness Association and a group of 120 industry leaders flew to Capitol Hill to urge lawmakers to pass the Personal Health Investment Today (PHIT) Act, which if passed would allow Americans to use HSA/FSA funds on things like gym memberships, fitness equipment and youth sports.

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