The Rashad Richie Morning Show recently treated the listeners to a informative interview with the president and CEO of The Franchise Player , Tarji Carter , a movement aimed at increasing franchise ownership among the black community. Ms. Carter's extensive experience in franchise sales and development has equipped her with a deep understanding of the franchising industry, and she has made it her mission to demystify the process and provide education, opportunities, and resources to aspiring entrepreneurs.
The Franchise Player is a movement that seeks to provide a clear path to ownership for aspiring franchisees with franchise brands committed to fostering inclusive and diverse environments. Ms. Carter's goal is to empower the black community to tap into the lucrative world of franchising, which contributes over $700 billion to the US economy. Despite the industry's potential, however, African Americans are underrepresented in franchising, with only a small percentage of franchise owners belonging to the demographic.
Ms. Carter's experience in the franchising industry has shown her that one of the primary barriers to entry is the lack of understanding about what franchising entails. Many individuals are deterred by the perceived complexity of the process or the requirement for significant upfront investment. However, Ms. Carter believes that franchising is an accessible and viable option for entrepreneurs from all backgrounds, including those from underrepresented communities.
To address this issue, The Franchise Player has created a range of resources and support systems designed to help aspiring entrepreneurs navigate the franchising process. The organization's website, thefranchiseplayer.com , provides a wealth of information on franchising, including tips on how to get started, how to choose the right franchise, and how to secure funding. Additionally, The Franchise Player offers one-on-one coaching and mentoring services, as well as access to industry events and networking opportunities.
The Franchise Player also hosts The Franchise Game , a unique symposium and trade show that brings together industry experts and black entrepreneurs. The event provides a platform for attendees to learn about franchising opportunities, network with peers, and gain access to valuable resources and support. The Franchise Game has been held in Houston and Atlanta, with plans for future events in other cities.
To listen to the full interview, click the link above.
Dr. Rashad Richey, host of the award-winning ‘Rashad Richey Morning Show’ on News & Talk 1380 – WAOK/V-103FM (HD3) (Weekdays 7am -10am), and the ‘Dr. Rashad Richey Review’ on SiriusXM’s Urban View (Sundays at 1pm and 9pm), was voted 'Best Talk Radio Personality in Atlanta' by readers of the Atlanta Journal-Constitution and named 'Most Trusted Voice in Atlanta' by the Atlanta Business Journal, making him the first African-American to receive these distinctions.
The intelligent and fearless television news anchor for the opinion news show, 'Indisputable with Dr. Rashad Richey’ on the TYT Network, which was named 'fastest growing TV news show in America', and Political Commentator for The People's Station V-103 FM, America's largest urban station, also serves as President of Rolling Out, the largest free-print urban publication in the country. This multimedia powerhouse with over 3-million combined subscribers/followers on Facebook Watch, YouTube, Podcasts, and Twitch combined, is a noted multidisciplinary academic scholar and university professor/lecturer and an Emmy-nominated television Political Analyst for CBS News Atlanta.
Believing in the power of knowledge and education, Dr. Richey holds several advanced degrees, making him one of the most academically credentialed individuals in American history according to America News Now. Completing doctoral research studies in federal policy reform from Clark Atlanta University, Dr. Richey also holds a PhD from the Business University of Costa Rica where his research and doctoral dissertation highlighted the nuances and intersectionality of politics, policy and religion.
Being a student of leadership, Dr. Richey completed studies in Executive Leadership at Cornell University and was accepted into a specialty executive law program at Harvard University in International Finance: Policy, Regulation, and Transactions. Understanding the connectivity of culture and science, Dr. Richey earned his Master of Science in Neuroscience from the University of Pacific, where his master’s thesis researched cognitive functionalities of brain entrainment. Dr. Richey also completed a Master of Science in Applied Physics and Quantum Mechanics from Universidad Empresarial, his master’s thesis was adapted into a book titled, ‘Ancient Egyptian Mastery of Quantum Physics, Vibratory Frequency, and Geometric Sciences: An Overview of Complex Scientific Applications in Ancient Cultures’, which quickly became the #1 Physics, #1 Science, #1 History, and #1 Egyptian Genre book on the Amazon platform.
Recently, Dr. Richey completed his Juris Doctor (law degree) from Renaissance University after transferring from Birmingham School of Law, where he attended for 2 years. He accepted the position as Director of Global Legal Operations for the multinational law firm, The International Law Group of Human & Civil Rights Attorneys P.C., also known as The Fairness Firm, with offices in the USA, Canada, France, Spain, and Cape Town Africa.
As host of The Rashad Richey Morning Show, Dr. Richey has interviewed everyone from Vice-President Kamala Harris to TI, and always brings relevant information, the best on-air debates, and most insightful interviews in media. Tune in every weekday morning from 7am-10am on News and Talk 1380-WAOK, V-103FM (HD3), www.WAOK.com , or on the Audacy App.
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