Powerhouse Gyms Taps Skelcore as Preferred Equipment Vendor

Skelcore, a Miami-based equipment brand founded in 2020, is quickly making a name for itself in the industry

Powerhouse Gyms International, a gym brand that’s been around for nearly 50 years, has new equipment on the way for its 1.8 million members. The brand announced it has entered a global licensing deal with Skelcore, naming the supplier as a preferred provider of gym equipment.

“Skelcore had an incredibly successful Powerhouse Gym clothing collaboration with our licensee in Miami and Fort Lauderdale, which opened the door for a larger scale relationship,” said Henry Dabish, CEO of Powerhouse Gyms International. ”My dad, co-founder Will Dabish, my brother Victor and I visited Skelcore headquarters to try out the equipment. We were very impressed with the quality and unique angles of the equipment bringing differentiation and innovation to our facilities.”

Dabish also shared that Skelcore has also “concluded a number of global retail deals with our Powerhouse Gym brand on equipment and are in final discussions with some big box retail chains in the U.S. to list the new equipment line.”

Along with equipment from Skelcore, Powerhouse Gyms is a home for group exercise, personal training, group cycle and yoga. The gym brand has 300 licensees across 39 U.S. states and 20 countries, with locations in places including Japan, China, India and Australia.

Founded in 2o2o by Marc Ackermann, Skelcore offers comprehensive fitness solutions for gyms, tapping into a number of fitness modalities with machines that are constructed with biomechanics in mind and protect the skeleton while strengthening a user’s core.

The Miami-based equipment brand is a member of Evolution Group US, which was a Gold‘s Gym global licensee and Walmart private label supplier for over 10 years.

“I am thrilled about our collaboration with Powerhouse Gyms International,” Ackermann said. “This partnership aligns perfectly with our mission to revolutionize the fitness landscape and provide comprehensive solutions to fitness enthusiasts worldwide.”

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