Sprinkle Cookie aims to elicit joy with colorful, cake ball-like treats

Trent Lammers and Matthew Giordano’s story started like many small businesses—during the pandemic. Lammers was laid off from his job at CNN, and Giordano, a dentist, was diagnosed with a heart condition. After working opposite schedules for years, the couple decided they needed a change. Lammers thought about what made him happy. The answer was baking.

Self-taught, he’d made numerous types of treats over the years, from brownies and cakes to breads and tortes, but he always returned to his mother’s sprinkle cookies. He decided to tweak the recipe to make the cookies thicker and stand out more. The result is Sprinkle Cookie , a cottage cookie business run from Lammers and Giordano’s Peachtree Hills home.

“Our cookies are soft, chewy, thick, and rolled in vibrant sprinkles,” Lammers says. “They not only look beautiful but also taste unlike anything you’ve ever had before.”

Creamy, with an almost a cake ball-like texture, the cookies come in packs of 12, with a half-dozen option in the works. Completely covered in sprinkles, they are shaped like balls with a flat bottom. Numerous color combinations are available, including custom and special holiday options. A dozen three-ounce cookies cost $30, plus $5 for delivery within a 15-mile radius. Pickup is available from 9 a.m. to 9 p.m. most days, and $10 flat-rate shipping throughout Georgia just launched. Orders are filled with at least four hours’ notice.

“Our primary mission is to spread joy. If we can make somebody smile, that’s huge,” Giordano says.

No other cookie flavors are planned. “The variety comes not in the flavor but how we can make our cookies stand out and be the focal point, not the afterthought, at an event,” he says.

Sprinkle Cookie also donates $1 from every sale to charity. This year, the company is raising money for Madi’s House , a Cincinnati-based center for young adults recovering from mental illness.

In the next five years, Lammers says he and Giordano would like to introduce national shipping and begin selling their cookies to local stores. “Our goal is to help others feel happiness, even if just for a brief moment,” Lammers says.

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