The Fit Guide Releases ‘Year One’ Boutique Fitness Industry Reports

Athletech News readers are eligible to receive 2 free reports, which contain key data on boutique fitness studios in cities across the world

The Fit Guide (TFG) has released the first of its “Year One” fitness industry reports, which offer in-depth insights and 10,000 data points from the rating system’s anonymous visits to 250 of the world’s boutique fitness studios .

Available for download now is The Fit Guide’s New York report, which recaps the city’s wins in delivering the best Pilates , HIIT and strength studio experiences compared to international peers but sheds light on improvement needed in the yoga and cycling studio category.

Although New York ranks second out of the five cities evaluated by The Fit Guide, other details gleaned from the New York report show that reception staff in the Big Apple studios trail the global average in using client names during interactions and that classes tend to start late 26% of the time (and finish late 30% of the time). TFG also found that injury checks were conducted in 30% of New York studio sessions, the lowest against a global average of 57.4%.

The Fit Guide’s World and Pilates-focused reports are also available for download now. The Fit Guide plans to release eight other reports covering London, Singapore, Sydney and Dubai and modality-specific reports focusing on HIIT/strength, cycling, yoga and Barre.

“After a year of visiting gyms around the world and collecting data on the member journey, we wanted to share our findings with the industry to help clubs improve their experience,” The Fit Guide co-founder Matt Lavender said.

Setting a Worldwide Standard for Boutique Fitness

Launched last year by Fitness Business Asia podcast host Jack Thomas and Lavender, a hospitality expert, TFG is committed to providing helpful insights for fitness operators to stand out among the crowd.

The Fit Guide’s rating system covers over 250 objective standards that encompass a premium fitness experience when properly executed. No detail is overlooked in the anonymous visits to studios — from facilities to services to how new visitors are welcomed in the studio.

The unbiased and independent rating system isn’t meant to serve as a “gotcha!” but more as a way to hold fitness studios accountable and ensure they provide a top-tier experience. Unlike other ranking systems, The Fit Guide ratings can’t be bought or influenced, Thomas and Lavender emphasize. Reviewed clubs have private access to TFG data via an online portal and can opt for a comprehensive report that recognizes excellence and areas needing improvement.

“So much attention and headlines are given to the latest tech and newest equipment, but we often forget that the fitness industry is, at its core, a people business,” Thomas said. “We’re excited to get some conversations started within the boutique sector on how we can improve the experience with a more human, personal touch.”

To claim your two complimentary industry reports as an Athletech News reader, please visit The Fit Guide and type promo code ‘Athletech News’ when putting in your report request

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