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Sunset Amphitheater now officially known as Ford Amphitheater

By Brett Yager,

2024-06-04

A press conference and unveiling was held on Tuesday at the up-an-coming Ford Amphitheater. You can watch the entire press conference in the video player above.

(COLORADO SPRINGS) — Colorado Springs’ largest outdoor music venue has secured naming rights from Colorado Ford Dealers and will now be officially known as Ford Amphitheater .

According to Venu Holding Corporation (Venu), formally known as Notes Live, Ford has acquired the naming rights to the music venue for 10 years.

“A world-class amphitheater deserves a world-class name, and no name is more iconic than Ford,” said Venu Chairman and CEO, JW Roth. “They’re built ‘Ford Proud’, as the slogan goes, and we are proud to showcase one of the great American brands right at the base of America’s mountain, Pikes Peak.”

The venue will be operated by Venu and leading concert promoter, AEG Presents, also known as Anschutz Entertainment Group. Ford Amphitheater is scheduled to open in 66 days on August 9 with performances by OneRepublic.

For the latest news, weather, sports, and streaming video, head to FOX21 News Colorado.

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