Flo Milli Stars in Foot Locker’s Latest ‘Start with Sneakers’ Women’s Campaign

Foot Locker is back with the latest ‘Start with Sneakers’ campaign featuring the Pucci Princess Flo Milli. This campaign is all about expanding Foot Locker’s women’s line with cool product drops, talent integrations, and live events throughout 2024.

‘Start with Sneakers’ is keeping it real with women through trend-setting content. As social media fuels the hottest fashion trends for Gen Z, this campaign is redefining sneaker culture with a social-first, consumer-focused vibe. Flo Milli, fresh off her hit third album and nationwide tour, brings her Gen Z energy and style to the forefront.

The new installment, ‘The Striper Within,’ has Flo Milli rocking New Balance looks inspired by Foot Locker’s signature stripes. She gets hyped in front of the mirror, channeling TikTok and Instagram trends, and tackles the classic dilemma of having everything yet nothing to wear. Her inner Striper advises starting with the sneakers, resulting in stylish outfits courtesy of Foot Locker.

"With summer approaching, the ‘Start with Sneakers’ campaign with Foot Locker couldn't have come at a more perfect time! I'm always looking for ways to showcase my personal style and New Balance makes me feel like THAT GIRL. The 530 and 1906 sneakers are wardrobe staples for me while I'm on the go.” said Flo Milli

Foot Locker is the ultimate sneaker hub for women, offering everything from classic New Balance 530 and 1906 kicks to the latest trends. Other featured styles include the Greatest Hits Coaches Jacket and Hoops Hockey Jersey.

As Foot Locker continues to grow its women’s line, ‘Start with Sneakers’ will keep rolling out through the summer with more installments featuring Coi Leray, in-person events, and a newly revamped store experience for women.

Catch the campaign across TikTok, Meta, and organic social channels.