Good news for anyone seeking a spark of romance this summer: True love is still alive as 70% of Americans believe it exists.
The results emerged in a survey of 2,000 people by Talker Research and saw, thankfully, that belief in the concept rises the more serious a relationship you find yourself in.
While 70% of people believe in true love overall, that jumps to 88% for those married and similarly for those engaged (88%).
Belief in the existence of true love falls to 79% for those in serious relationships, meaning one in five of those don’t actually think it’s true love, according to the results from Talker Research .
Believing in “the one” or true love as a concept naturally falls for singles: 64% believe it may be possible and are keeping hearts and minds open, while that belief drops again understandably for those divorced, widowed or separated (62%).
Women, however, were less likely to believe they were currently in a relationship with their one true love. Just 50% of women who subscribe to the true love concept felt they were currently experiencing it, versus 58% of men.
Democrats are the most likely to give credence to the concept of true love, with 74% believing in it versus 71% of Republicans and 65% of Independents.
And while people may be gearing up for some summer romance, the quest to find true love is not at the forefront for many. Just 30% of those who are not currently with their true love are currently looking for their person.
Survey methodology:
This random double-opt-in survey was conducted by market research company Talker Research , whose team members are members of the Market Research Society ( MRS ) and the European Society for Opinion and Marketing Research ( ESOMAR ). Data was collected from April 3 to April 8, 2024. The margin of error is +/- 2.2 points with 95 percent confidence.
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