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WWDC 2024 Apple Event LIVE: every iPhone, Mac and AI announcement as it happens
By Daniel John,
2024-06-10
Watch the WWDC keynote right here.
Just weeks after Apple revealed its brand new iPad Pro, iPad Air and Apple Pencil Pro, the company's next launch event is here – and if it's anything like recent years, WWDC 2024 is set to be a big one. Ostensibly the brand's software and developer focussed conference, WWDC usually focuses heavily on iOS and macOS. But lately Apple has had form when it comes to revealing new hardware at the event – most notably last year's Vision Pro headset.
But this year, it could all be about AI. Rumours about Apple's planned Siri upgrades as well as a potential partnership with OpenAI have been hotting up in recent weeks, and we're excited to find out how Apple could make its digital assistant, y'know, not terrible in 2024. As for hardware, we're betting that the most likely announcement could be an M4 MacBook Pro, since the iPad Pro leap-frogged the laptop to become the first to receive the chip last month.
As ever, we'll be keeping you in the loop with real-time updates on every announcement as it happens right here. And you can watch the keynote itself at the video below at 6pm BST / 1pm ET.
Those attending Apple WWDC 2024 in person have been showing off the swag they picked up during early check in at Apple Park. They've also been giving us a glimpse of what's on offer for breakfast, presumably at Caffe Macs.
Back at Apple Park 🥰 #WWDC24 #WWDC pic.twitter.com/Re2x1LEAgQJune 10, 2024
This year’s swag at WWDC during early check in at Infinite Loop 🙌#WWDC #WWDC24 #infinateLoop pic.twitter.com/u7HcLDVzDvJune 9, 2024
Procreate won a third Apple Design Award, this time for Procreate Dreams (Image credit: Procreate)
In case you missed it, the Apple Design Awards 2024 winners were announced on Friday. They're well worth checking out if you're looking for new apps for iOS, iPadOS, MacOS or even VisionOS since this year's awards included a spatial computing category for the first time.
And now for the silliest one we've heard so far. In the last 24 hours, rumours have suggested Apple has come up with a new name for its on-device AI. And that name is... drumroll... Apple Intelligence. We'll let the tweets do the talking.
steve jobs in heaven watching them announce “apple intelligence” pic.twitter.com/Jr9AJ8bJItJune 10, 2024
Apple re-branding AI as “Apple Intelligence”#Apple #WWDC24 pic.twitter.com/uPTp7YkTJdJune 10, 2024
(Image credit: AppleHub via Twitter)
Also very unlikely to make an appearance is the next iPhone. Apple almost always reveals the next generation of its smartphone in September, and we don't expect 2024 to be any different. But with the sheer volume of iPhone 16 leaks and rumours we've heard so far, we already have a pretty decent idea of what to expect.
(Image credit: YouTube/Apple)
One thing Apple probably won't mention is the controversy surrounding its recent iPad ad, which showed all manner of creative items being crushed by an enormous hydraulic press. The depiction of the destruction of creativity and craftsmanship appalled fans and even celebrities, leading to an extremely rare apology from Apple. Putting it somewhat mildly, the company said it "missed the mark" on this one.
(Image credit: Apple)
Can you believe it's a year since Apple revealed Vision Pro? We got our first glimpse at the headset back at WWDC 2023, and it's since entered the wild in the US. But with a $3.5k price tag, Vision Pro is unlikely to hit the mainstream anytime soon. And then there's the fact that it looks pretty goofy in public.
(Image credit: @concept_central)
One thing we're pretty much guaranteed to see at WWDC is iOS 18. And if it looks anything like this concept, we'll be hitting Download straight away in September.
(Image credit: Apple/Future)
Siri was impressive when unveiled alongside the iPhone 4 in 2010, but has long since been surpassed by other digital assistants such as Alexa. But with Apple said to be going all-in on AI this year, could misunderstandings like this one finally become a thing of the past?
(Image credit: Future)
Hello and welcome to our WWDC 2024 live blog. We'll be keeping you up to date here with every software and hardware reveal from Apple this evening. In the meantime, we'll be exploring the many rumours and leaks we've heard in recent weeks. For the lowdown from Apple's last extravaganza, take a look at our roundup of the 'Let Loose' iPad event in London.
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