A representative for Major League Eating, which Nathan's sanctions to operate the competition, said organizers have complied with Chestnut's demands in the past, but drew the line on allowing him to be endorsed by a different hot dog brand. Chestnut was reportedly paid $200,000 to appear at the Nathan's contest in 2023 and offered a four-year, $1.2 million contract going forward.
“We are devastated to learn that Joey Chestnut has chosen to represent a rival brand that sells plant-based hot dogs rather than competing in the 2024 Nathan’s Famous Fourth of July Hot Dog Eating Contest," MLE said in a statement to the New York Post .
“MLE and Nathan’s went to great lengths to accommodate Joey and his management team, agreeing to the appearance fee and allowing Joey to compete in a rival, unbranded hot dog eating contest on Labor Day.
“For nearly two decades we have worked under the same basic hot dog exclusivity provisions. However, it seems that Joey and his managers have prioritized a new partnership with a different brand over our long-time relationship.
“Joey Chestnut is an American hero. We would love nothing more than to have him at the Nathan’s Famous International Hot Dog Eating Contest. We hope he returns when he is not representing a rival brand.”
Chestnut won his eighth consecutive Nathan's championship in 2023, eating 62 hot dogs during a storm-delayed event. In 2021, Chestnut broke his previous world record of 74 hot dogs and buns eaten set in 2018 by consuming 75.
In 2021, Chestnut broke his previous world record of 74 hot dogs and buns eaten set in 2018 by consuming 75.
The Kentucky native won his first Nathan's Hot Dog Eating Contest in 2007, defeating then-six-time defending champion Takeru Kobayashi of Japan, by eating 66 hot dogs and buns.
Chestnut won eight consecutive championships before being defeated by Matt Stonie in 2015 and then winning the next seven consecutive titles from 2016 to 2021.
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