Dog fight! Joey Chestnut Out of July 4th Hot Dog Eating Contest

Joey “Jaws” Chestnut, the reigning champion  of the Nathan’s Famous Fourth of July hot dog eating contest, will not participate in this year’s event after signing a deal with a rival brand, organizers said Tuesday. Chestnut, 40, has long been the face — not to mention the mouth — of the competition. He has vied for the dog-downing contest’s coveted Mustard Belt since 2005 and has won it almost every year since 2007, with the exception of a rare loss in 2015 . In 2021, the Westfield, Indiana, resident ingested 76 franks and buns in 10 minutes, a record  that still stands. But Major League Eating  event organizer George Shea says Chestnut is moving away from the contest due to a contract dispute. “We love him. The fans love him,” Shea said, adding: “He made the choice.” Shea says Chestnut struck a deal with a competing brand — a red line for the Nathan’s-sponsored event. He wouldn’t say which brand but told the New York Times  that Chestnut will be repping Impossible Foods, which makes vegan sausages . The company declined to comment. Shea said the dispute came down to exclusivity, not money. “It would be like Michael Jordan saying to Nike, ‘I’m going to represent Adidas, too,’” Shea said. Chestnut did not immediately respond to a request for comment made through his website. The yearly bun fight, which dates back to 1972, sees large crowds of fans in foam hot-dog hats gather in front of the original Nathan’s Famous’ restaurant in Coney Island, Brooklyn, to cheer on the the competitors as they chow down. The contestants are allowed to dunk the dogs in cups of water to soften them up, creating a stomach-churning spectacle. Those vying for second place in the past might have renewed hope to chomp their way to victory this year, including international competitors on the eating circuit. Last year’s second-place winner was Geoffrey Esper from Oxford, Massachusetts, who downed 49 dogs to Chestnut’s 62. Third place went to Australia’s James Webb with 47. This isn’t the first time the contest has parted ways with one of its biggest stars. In 2010, Japanese eating champion Takeru Kobayashi , Chestnut’s then-rival, also stopped competing in the annual bun fight due to a contract dispute with Major League Eating. Kobayashi crashed the contest in a T-shirt reading “Free Kobi” and was arrested. He was sentenced to six months’ probation. Kobayashi announced his retirement from the sport last month. Organizers said that the 40-year-old struck a deal with a competing brand. That's a red line for the Nathan’s-sponsored event.