Welcome2TheBronx Launches Mission-Driven Merchandise Brand to Support Local Community

Over the past years, Welcome2TheBronx has been nurturing a dream—one that not only celebrates the vibrant culture and rich history of The Bronx but also gives back to the community that has given so much to us. Today, that dream becomes a reality with the launch of our highly anticipated merchandise brand.

Welcome2TheBronx is more than just a blog; it’s a platform that has consistently highlighted the beauty, resilience, and diversity of The Bronx. Now, with the introduction of our merchandise line, we're taking our commitment to the community to the next level. The brand’s new collection includes a variety of items that reflect the unique spirit of The Bronx, from stylish apparel to eye-catching accessories.

The Bronx Latte MugPhoto byEd Garcia Conde/Welcome2TheBronx

The Bronx Latte Mug is a Bronx take on a New York City classic. The Bronx's motto, 'Ne Cede Malis (Yield not to evil) can be found on the back of the mug.

What sets Welcome2TheBronx’s merchandise apart is our mission-driven approach. Each month, 15% of the proceeds from merchandise sales will be donated to a local non-profit organization. This initiative ensures that every purchase directly supports the community, addressing crucial needs and fostering positive change. By prioritizing local non-profits, Welcome2TheBronx aims to provide ongoing support to initiatives that uplift and empower Bronx residents.

The Bronx Strong Tote is a sturdy bag with a list of Bronx neighborhoods on the backPhoto byEd Garcia Conde/Welcome2TheBronx

Moreover, the brand is dedicated to collaboration and creativity, emphasizing partnerships with local artists. By working closely with Bronx-based creatives, Welcome2TheBronx will continuously introduce new and unique merchandise that captures the essence of the borough. These collaborations not only showcase the talent within the community but also ensure that the merchandise line remains fresh and authentically connected to The Bronx’s cultural landscape.

Launching this merchandise brand has been a labor of love. We've always wanted to create something that represents The Bronx and gives back to our community. Partnering with local artists and donating a portion of our proceeds to local non-profits allows us to do just that. We’re excited to see where this journey takes us and how it will positively impact The Bronx.

The Bronx Pride Unisex TeePhoto byEd Garcia Conde/Welcome2TheBronx

The Bronx Pride Unisex Tee

The debut collection is already generating buzz, with many eagerly anticipating the unique designs and community-focused mission. As Welcome2TheBronx embarks on this new chapter, our dedication to highlighting The Bronx’s strengths and addressing its challenges remains steadfast.

In a world where merchandise often serves as a mere transaction, Welcome2TheBronx is redefining the concept. Our brand isn’t just about selling products; it’s about celebrating a community, supporting local talent, and making a tangible difference. For those who have followed Welcome2TheBronx’s journey over the past 15 years, this launch is a testament to our unwavering passion for the borough and its people.

As the first wave of merchandise hits the market, the excitement is palpable. The Bronx is not just a location; it’s a way of life, and Welcome2TheBronx’s new merchandise brand embodies that sentiment in every piece.

Support The Bronx and its community by purchasing Welcome2TheBronx's merchandise today. Here's to celebrating The Bronx, one purchase at a time.