Opinion: Is all of Denver 'vibrant?'

Photo byNils Huenerfuerst/Unslash

The author of this article used artificial intelligence in crafting this report.

Has anyone noticed how much Denver Mayor Mike Johnston uses the word “vibrant?” It is how he envisions downtown Denver, although some would say vacant office spaces do not exude vibrancy.

What does vibrant mean? According to the Oxford Language Dictionary, it means “shaking to and fro” from the Latin translation. By that definition, some could say that some people living on the streets are vibrant.

Another definition of vibrant is “full of energy and enthusiasm.” For example, a vibrant personality exudes vitality and a zest for life. One could argue Johnston likes the word vibrant because he himself is vibrant.

The social media account Do Better Denver frequently pokes fun at Johnston for using the world “vibrant.” They have hijacked the term to make sarcastic posts about Denver’s vibrancy.

A vibrant culture

Just how often does the mayor use the term vibrant? On June 8, the mayor posted on X about Denver’s “vibrant culture” while pointing up to the Five Points Jazz Festival. On June 5, the mayor posted about how the city supports small businesses. “The 37 businesses just inducted into our Legacy program add character to our neighborhoods and make our city vibrant – and they’ll now have access to key city services from branding support to training opportunities to help them grow and succeed.”

On May 30, the mayor posted about affordable housing. “Everyone should be able to afford to live in the city we love. The Irving at Mile High Vista will have 102 income-restricted rental units once it is built. That means more affordable housing for teachers, restaurant workers and others who help make Denver so vibrant.”

Johnston is not the only one who likes to talk about making Denver vibrant. Council member Chris Hinds in his newsletter Friday stated, “I hope this finds you well as we step into a vibrant and eventful summer in our wonderful community.”

A tad bit overused?

So, is “vibrant” just the latest buzzword making the rounds in city bureaucracies?

Certainly, vibrant is a good word to be associated with. We think of vibrant people as creative, with important things to say, leading to a dynamic culture. Some would argue that in a world that pushes for conformity, being vibrant is a tad bit rebellious and allows you to express yourself.

Like any label, "vibrant" could lose its effectiveness with overuse. So do not use it just because it is trendy. Save it for when you want to describe a truly zesty experience.