Content Creator Goes Viral for Running a 10-Hour Marathon at Taco Bell

Taco Bell is having a really big year. At the beginning of 2024, they unveiled an extensive, extremely innovative menu, which included the nationwide launch of their Big Cheez-It Tostada and Big Cheez-It Crunchwrap, and the return of their Nacho Fries.

But the fast food chain is generating a different kind of buzz after content creator “Ugh Madison” did something unique inside a Taco Bell. It's getting a lot of attention, and the number one question people seem to have is "why?"

This is a New Venture

Madison officially claimed the title of becoming the first person to ever complete a marathon inside a Taco Bell restaurant.

Yep, she did the full thing inside of one location. That's a new one for us!

Madison was fueled by Mountain Dew Baja Blast, Cantina Chicken Bowls, and Nacho Fries during this incredible (and odd) venture, and people couldn't stop watching. She is a popular content creator known for partaking in unusual challenges, so while this seems strange to some of us, it's literally her job.

She goes by @ugh_madisonn on Instagram and @ugh_madison on TikTok, and she has lots of videos of her pulling similarly weird stunts.

Madison is no stranger to getting attention for her videos, but this recent one went more viral than even she anticipated. In the video, she completed a 10-hour marathon on a walking pad treadmill inside of a Taco Bell restaurant.

“After 10 hours and three minutes, 26.3 miles and 58,000 steps, I am extremely proud to say that I am the first person in history to do a marathon at Taco Bell,” Madison said at the end of her social video.

We're exhausted just hearing that.

She Took It a Step Further

Taco Bell is known for encouraging people to "LIVE MÁS," but Madison just took that in a whole new direction. She had her water bottle filled with Baja Blast, which may have helped her go even further than she planned.

She completed an extra 0.1 miles past the standard marathon length, and everyone everywhere is super impressed. Way to take it a step further, Madison!

That's a feat! Even if it is an odd one, it's still quite an accomplishment.

We kind of expected this would be the summer of all things Taco Bell, but we didn't expect Taco Bell history to be made in this way.

we're looking forward to the sponsorship deal Taco Bell makes with Madison because she’s earned it.

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