People Are Super Divided Over Sabrina Carpenter’s Latest “Espresso” Marketing Tactic

Amid the release of her hit song “Espresso,” Sabrina Carpenter’s latest promotional campaign has sparked a divide online.

On Monday, Sabrina, 25, surprised fans by working a barista shift at a Blank Street coffee shop in London.

“She’s working late because she’s a baristaaaa,” Blank Street wrote on Instagram alongside several photos of Sabrina posing on the counter. “Thanks @sabrinacarpenter for popping by Charlotte St and serving up some me espressos.”

Before long, a video of Sabrina behind the counter surfaced online and prompted mixed discourse, with several fans accusing the singer of “cosplaying” as a “minimum wage worker” — something that numerous celebrities have faced backlash for in the past.

“the worst gimmick a celebrity can possibly do,” read one popular tweet with over 185,000 likes. “Working a minimum wage job isn’t a trend,” someone wrote .

“Rich people cosplaying as minimum wage workers is the corniest shit in the world,” another person echoed , while someone else added : “so cute and wholesome when a celebrity cosplays a minimum wage worker as a publicity stunt then goes back to living a life of ultimate privilege.”

“i don't understand celebrities fascination with cosplaying as underpayed service workers it feels so gimmicky and patronizing,” one user wrote , while another person added , “I feel like Blank Street could have just created a fun Espresso drink in her honour instead of having her go pretend to be a barista in a Fendi two piece with workers who get paid pennies. This is always weird.”

However, on the other hand, some people expressed their love for this specific marketing tactic. “usually i hate on celebrities when they do shit like this BUT to be fair her song is literally called espresso like this makes sense right,” one person wrote .

“See I’m not usually a fan of celebrities cosplaying service jobs for a day but she literally has the song of the summer and it’s called Espresso… We will allow it,” another person said .

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