Lucky Brand Touts Cotton Styles with Cotton Incorporated

Consumers are banking on natural fibers to keep them cool during the summer.

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That’s why Cotton Incorporated and Lucky Brand have teamed up for a consecutive year to promote a “classic American collection” of breathable cotton garments. The Cool in Cotton collection offers more than 200 men’s and women’s styles, from everyday basics to statement pieces, comprised of cotton.

“Lucky Brand’s Cool in Cotton collection showcases the latest fashion trends, so you can be your authentic self without compromising on comfort or style,” said Marissa Barlin , director of brand partnerships for Cotton Incorporated. “After a successful year one program, we’re proud to extend the Cotton program into 2024’s summer season and look forward to exciting results.”

The women’s assortment includes light wash baggy jeans, bright white flare jeans and the 90s loose crop jeans—a modern update to a classic fit made with 99 percent cotton and 1 percent elastane.

Other styles include a cotton poplin bubble hem maxi dress, drawstring cargo pants made with a cotton and linen blend and a crochet babydoll top made of cotton-modal fabric.

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For men, the Cool in Cotton collection spans a crochet tanks, embroidered camp collar shirt and the 410 Athletic Straight jeans, a style made with 90 percent cotton and 10 percent linen .

“At Lucky Brand, we expect the unexpected every single day. That’s why we’re excited to bring you our Cool in Cotton collection, a partnership with Cotton Incorporated, offering on-trend and seriously comfortable style,” said Michael DeLellis, executive vice president of marketing for Lucky Brand and Sparc Group . “We hope they’ll make our customer feel a little more confident to take some bold chances this summer and make their own luck.”

Ranging from $19.99-$169, the collection is available online and in stores now through July 11.

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