The Wisconsin Department of Tourism released 2023 economic impact data, showing Sawyer County tourism experienced a record-breaking 2023, generating $150 million and contributing to Wisconsin tourism’s historic $25 billion economic impact.
The statewide results mark back-to-back record years for the Wisconsin tourism industry and the third consecutive record year for Sawyer County.
The 2023 economic impact surpassed the previous statewide record of $23.7 billion set in 2022. Sawyer County also surpassed the previous record of $142 million set in 2022.
Statewide, tourism’s historic year was fueled by economic impact growth in all 72 counties, a record number of overnight visitors for a second consecutive year and investments tourism businesses made in goods and services.
“We are thrilled to announce that 2023 has been another record-breaking year for tourism in Sawyer County. This incredible milestone is a testament to the collective efforts of our local businesses, dedicated community members, and the natural beauty that makes our destination so unique”, said Sherry Beckman, executive director for the Hayward Lakes Visitors and Convention Bureau.
“Visitors have discovered the magic of the Hayward Lakes Area, creating unforgettable memories and contributing to the vibrant growth of our tourism industry. We look forward to continuing this momentum and welcoming even more travelers in the years to come.”
Additionally, last year, Sawyer County tourism supported 948 part- and full-time jobs across various sectors of the industry, part of the more than 178,000 jobs sustained by tourism across the state. Tourism in Sawyer County also generated $10.4 million in local and state tax revenue. Statewide, tourism generated $1.6 billion in local and state tax revenue in 2023. Without this revenue, each Wisconsin household would pay an additional $660 to maintain the current level of government services.
“Wisconsin tourism powers the economy and strengthens the fabric of communities of all sizes,” said Wisconsin Department of Tourism Secretary Anne Sayers. “The historic impact of tourism reached every corner of Wisconsin and, in doing so, sustained livelihoods for thousands of our friends and neighbors.”
In 2023, Wisconsin welcomed 113 million visits, nearly 2 million more than the previous year. This number includes 45.9 million overnight visits last year — the second consecutive year of record-breaking overnight visitation. Overnight visitors, on average, spend almost three times as much as a day-trip visitor. View the 2023 economic impact data here, including a county-by-county breakdown.
“We believe in the power of storytelling. Our marketing materials, including videos and photo galleries, tell the story of the Hayward Lakes Region through the eyes of locals and visitors. Authentic narratives and high-quality visuals help potential travelers envision their own adventures here,” Beckman said.
“Investing in SEO has made the Hayward Lakes Area more visible to those searching for travel destinations online. Our website is optimized with keywords related to travel, adventure, and local attractions. www.haywardlakes.com.
“By combining these strategies, we have successfully positioned Sawyer County as a premier destination for travelers seeking memorable experiences. Our ongoing efforts ensure that we remain a vibrant and attractive choice for making travel memories.”
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