Dior Welcomes Rihanna as the New Muse of J’adore Perfume Collection

In a stunning new chapter for the iconic Dior J'adore fragrance, Rihanna has been announced as the brand's latest muse, succeeding Charlize Theron. This significant moment marks a major milestone for both the brand and the multifaceted music and fashion icon. Known for her bold style, entrepreneurial spirit, and global influence, Rihanna brings a fresh, contemporary edge to the timeless elegance of J'adore. Her ability to blend sophistication with modernity makes her the perfect ambassador for Dior, promising to captivate and inspire a new generation of fragrance enthusiasts. As Rihanna steps into this prestigious role, fans eagerly anticipate the innovative and unforgettable campaigns that are sure to follow.

"Being the new face of J’adore is both an honor and a mission. This scent, which I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity," says Rihanna .