Hulk Hogan launches a beer brand

In his latest match, Hulk Hogan is taking on the beer industry.

Terry Bollea, better known as professional wrestling star Hulk Hogan, has launched a new premium brand “Real American Beer.”

The Hall of Fame wrestler will distribute his easy-drinking light lager across 17 states this summer with several retail partners to bring Americans together one beer at a time. The malt is meticulously brewed with 100% North American ingredients contains a 4.2% ABV. Each can carries a rich golden hue to ensure a “well-balanced taste,” the news release said.

“We’ve formed an all-star team to make it happen, and I’m excited to introduce Real American Beer to fans and beer lovers everywhere,” co-founder Hulk Hogan said in a news release.

Real American Beer will be sold in supermarket chains like Albertsons, Safeway, Sam’s Club and Walmart as well as Total Wine & More alcohol retailers such as ABC Fine Wine & Spirits, according to a statement from the company.

Company representatives said the beer would be distributed in 17 states, including Florida, Missouri, Minnesota and Colorado, but the other 13 states remain a mystery.

The brand will also release merchandise and apparel available globally on its online store, the release stated.

The launch commenced last Thursday at a release event featuring Hogan in Hollywood, Fla., and on Friday in Tampa. The team will host an event in Missouri on June 20 and in Colorado on June 24, with other states to follow in July and August.

USA TODAY

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