EgonLab Men’s Spring 2025: London Calling

Instead of jumping through the Olympic hoops of staging a runway in Paris this season, EgonLab’s Florentin Glémarec and Kevin Nompeix absconded to London to shoot a lookbook, which was unveiled digitally.

“There was this imposed calendar for the Games where some of our buyers, members of our community and even press couldn’t come,” Nompeix told WWD in an interview. “We wanted to go back to the basis of the brand, rework everything that made Egonlab in the past four years, with a city that inspires us by its diversity, its freedom of expression and of creative spirit.”

Cue a collection of crowd-pleasers for the EgonLab devotee that won’t deter those newer to the brand.

The duo blended familiar ideas like their wide-shouldered, chiseled tailoring and pleated apron skirts; nods to previous seasons like a suit of faux-armor adorned with blue porcelain motifs; and touches of Englishness that ranged from cushy Lurex jersey second-skin separates that came in argyle and tartan-style plaid prints to mocassins, part of the brand’s new shoe line.

A collaboration with the WorldNet transportation company yielded T-shirt-cum-shirt hybrids decorated with a fictional college crest and a set printed to look like a post-match soccer uniform, mud stains and all.