RiminiWellness Sees Huge Turnout for 2024 Event as Top Brands Flock to Italy

The 18th annual conference held in Italy saw a 30% increase in attendance from 2023, showcasing the increasing global demand for fitness and wellness services

From May 30 to June 2, 2024, 120,000 people embarked on Rimini, Italy, in the name of health, fitness and wellness.

This was the 18 ^th annual RiminiWellness conference, and the numbers tell the story.

With a 30% increase in attendance over last year, the show occupied 170 thousand square meters at the Expo Centre & Riviera Di Rimini, filled 28 pavilions and featured 275 exhibiting brands – up from 225 in 2023.

Further, the show boasted over 80 buyers, 30 international delegations and more than 10,000 international visitors, up 30% from 2023. More than 2,000 hours of training were completed.

“Riminiwellness has a long story and a great heritage in Italy and in Europe and continues to get stronger and grow year over year,” said Valentina Fioramonti, group exhibition Manager of wellness and sports for the Italian Exhibition Group, which organizes RiminiWellness.

Themes included Active, FoodWell, Holistic, and a new entry – Active Beauty.  New high-interest categories included Health, RiabiliTec, Corporate Wellbeing , Hospitality and Real Estate , and more.

The Magic of B2B2C Wellness

Fioramonti says what differentiates Rimini from any other health and wellness event is that it caters to both professionals and consumers.

“We are a B2B2C event where big brands can engage with professionals, presenting new products and solutions, and at the same time they can understand the reaction of the consumer to the product, see how people use the product and interact with it,” she said. “We love to call this formula a ‘Test and Learn’ event: you can see, test and buy the ultimate solutions from brands and producers. A real blend between B2B and B2C.”

Top Brands Show Out

The presence of U.S. brands was stronger and deeper than ever before as well. Zumba co-creator Alberto “Beto” Perez took the stage for three days – versus one in 2023.

“Zumba was a great success with Beto and others leading over 5,000 attendees in dance and exercise,” Fioramonti said.

Other U.S. brands included Life Fitness, Pound: Rockout Workout, Esteps, CrossFit and more. International brands spanned equipment powerhouses such as Technogym and Matrix to wearable giants like Garmin to fitness luxury brand Philipp Plein.

Over sixty conferences, seminars and workshops were hosted.

“Education topics encompassed SPAs, Corporate Wellbeing, Real Estate and Hospitality, Outdoor Fitness and Urban Wellness, and there were training opportunities with ISSA, Zumba and Zumba Gold, Infront with Hyrox and much more,” said Fioramonti.

In the end, Fioramonti said the event is about connecting people.

“RiminiWellness brings together under one roof all the major players in the fitness and wellness universe,” she said. “It is the most complete picture of the industry that serves to educate, connect and inspire.”

Plans are already underway for Riminiwellness 2025, which will return to the Expo Centre & Riviera Di Rimini from May 29 to June 1.

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