Long Island and its vineyards are marketed in Colorado as a destination

Discover Long Island and Long Island Wine Country leaders highlighted the region and its wine at the recent Food & Wine Classic in Aspen, CO.

At the sold-out, three-day show, which draws people from around the world, Long Island Wine Country President Kareem Massoud poured wines from the region for people to sample. The experience helped set the stage in showcasing Long Island as a destination, Discover Long Island President and CEO Kristen Reynolds said.

“Long Island has so much to offer, and it is our job to get out there and explain that while we are known for our beaches this time of year, we also have one of the top wine regions in the world, right in our backyard,” Reynolds said in a news release about the food and wine exhibit.

“We have attended this event the past two years and it has been the perfect opportunity to showcase our region as a year-round destination with a wide range of adventure for every type of traveler,” she added.

Visitors to the show had the chance to sample wines from Pindar Vineyards, Paumanok Vineyards, Palmer Vineyards, Sparkling Pointe, Wlffer Estate Vineyard and Bridge Lane Wine. And while there were no reports yet as to sales, the wine itself was consumed to the last drop. Along with the wines, Discover Long Island distributed branded items such as lip balm and sunglasses, along with the organization’s pamphlets that highlight the region.

At last year’s event, according to Discover Long Island, many of the attendees were not familiar with Long Island wines. But this year brought some repeat visitors. Massoud was on hand to discuss how wine is produced on Long Island and to educate people about the region’s history, and why the North Fork was featured in Wine Enthusiast’s “Top 10 Regions” in the world list in 2016. Discover Long Island staff shared insights about the region as a whole.

Discover Long Island also used a Geotarget campaign for the destination marketing organization’s website through AI display and social media, aiming to encourage those in the area around the event to dive deeper into exploring Long Island as a place to visit. The Geotarget campaign saw over 1.1 million impressions over the three-day event.

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