Taylor Swift's Eras Tour merchandise draws huge crowds at Dublin's 3Arena, prices revealed

On Friday, Taylor Swift's Eras Tour will finally land in Ireland with the first of three sold-out shows at Dublin's Aviva Stadium. Over 150,000 fans are expected to pack the stadium over the three nights - Friday, June 28, Saturday, June 29 and Sunday, June 30.

In anticipation of the concerts, Dublin's 3Arena has been transformed into a hub for Taylor Swift Eras Tour merchandise . The sale, open to both ticket holders and non-ticket holders, has drawn hundreds of Swifties keen to snap up official t-shirts, hoodies, posters and more.

The 3Arena opened its doors at 10am this morning and will remain open until 8pm. It will follow the same hours on Friday, Saturday and Sunday.

• Taylor Swift makes strange demands for Dublin concerts
• Taylor Swift tipped to bring out music legend in Dublin

Visitors should be aware that it is a card-only venue.

Prices at the stalls have been confirmed and range from €20 to a hefty €80. Some of the more affordable items include water bottles and posters, while the most expensive items are hoodies.

One of the most sought-after items is likely to be the viral blue crewneck, which has been selling out at other venues.

For all the latest news straight to your inbox, sign up for our FREE newsletters here .

A video shared by Virgin Media News seemingly showed hundreds of people inside the 3Arena today queuing for merchandise.

Those fortunate enough to have a ticket to the show will still be able to purchase merchandise at the Aviva Stadium this weekend.

Taylor Swift Eras Tour Dublin merch prices.

• Hoodies - €80
• Crewneck sweater - €75
• Quarter-zip Pullover - €75
• Long sleeve t-shirt - €45
• Tour t-shirts - €45
• 'Bewejeled' Bracelet - €35

• Tote bag - €30

• Canvas tour poster tapestry - €20
• Concert poster with show date and location - €20
• Water bottle - €20

Meanwhile, ahead of the concerts, organisers have been issuing some important information to fans, including one health warning.

For the latest local news and features on Irish America, visit our homepage here .