Fans ‘Crying’ As Target Reportedly Discontinues Pajama Brand

Target customers who love one of the company’s sleepwear brands are upset amid reports that the brand may soon be disappearing.

A customer who posts on TikTok as Kaitlin Sondae shared the news on the social media platform earlier this week.

“Oh my gosh, this is so sad,” Sondae said in the TikTok video . “We’re seeing an end of an era. Stars Above is officially leaving Target.”

The video showed several racks of loungewear hanging inside a Target store. As the video panned over the racks, signs reading “Clearance!” and “30% off” were seen hanging above the clothing.

While Stars Above items are still on sale on Target’s website and in stores like the one Sondae visited, the TikToker explained to one person who commented on the video that they saw an announcement about the brand being discontinued “a couple weeks ago.”

The video amassed more than 1,400 comments in the first day after it was posted as upset fans shared how often they wear Stars Above clothing.

“Nooooo!!! I have a couple sets of their pj’s and was thinking how they’re the softest!! 😩😭,” one person wrote.

“I’m literally crying,” one person said as another declared that the brand provided “the best pajamas.”

“Nooo!!! They’re the only lounge/pajama wear that I like,” another fan said, adding that they found the sleepwear to be “So soft and breathable.”

Some customers shared that they practically “live in” pajamas by Stars Above, while others admitted they watched the TikTok while dressed in the loungewear. Many people indicated they would be taking Sondae’s advice and purchasing more of the brand’s items while they still had the opportunity to do so.

“Noooo. This is my fave brand ever at Target 🥺,” one TikToker commented.

“Literally the only pajamas I like 😭,” another person said.

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