Introduction to B2B Marketing with Display Ads
When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising is a form of online advertising that uses visual elements such as images, videos, and graphics to deliver your message to your target audience.
2022 was the highest spending year of display advertising in history. (1)
Spending on display advertising increased by 20% from 2021 to 2022, and that is expected to increase moving forward with more and more marketing professionals becoming aware of the benefits. Why the increase? Companies are looking to build brand awareness through repeated, frequent exposure to their brandand display is a way to achieve that.
How On-Site Display Advertising Works
1: A business uses a partner (such as an online publication, website, or blog) because they want to serve ads to their website visitors.
2: A certain number of impressions will often be negotiated or CPM (cost per thousand impressions). This is a common measurement for display advertising.
3: The advertising partner delivers the ads to their audience, encouraging repeated, frequent exposure to their audience.
Benefits of On-Site Display Advertising
On-Site Display advertising allows you to target specific audiences , which is especially useful if you are looking to advertise to business professionals . By using display advertising, you can ensure that your ads are shown to people who are interested in business services or related fields.
One of the benefits of display advertising is its visual nature . Display ads are highly customizable, and you can use visual elements such as images and videos to create eye-catching ads that will capture the attention of your target audience. By using visually appealing ads, you can increase the likelihood that people will click on your ads and learn more about your business.
Another advantage of display advertising is its ability to retarget . Retargeting is a technique that allows you to show ads to people who have already interacted with your business in some way. For example, if someone has visited your website but did not make a purchase or submit an inquiry, you can use retargeting to show them ads reminding them of your business. Retargeting can be highly effective, as it allows you to reach people who have already shown an interest in your business.
Finally, Display Advertising is Much More Affordable than Traditional Advertising. Display advertising is a fantastic way to gain a large number of eyeballs on your ads for a substantially reduced rate compared to traditional advertising methods (radio, tv, etc.)
SC Biz News and On-Site Display Ads
At SC Biz , we are South Carolina’s #1 trusted resource for over 10+ years on authoritative industry news. We have an audience of decision-makers, and it’s given us a ton of insight into how you can best market to these businesses. These business leaders are our subscribers and trust us to curate great information to help build their businesses. We know this industry best and have the capability to manage on-site display ads from production to execution.
Get in Touch
Our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights into how display advertising with us can work for your business, get in touch with one of our marketing experts by filling out the form below.
(1) InsiderIntelligence
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