A new case study explains how Artistic Milliners is leveraging 3D and material digitization technology.
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The Karachi, Pakistan-based vertically integrated denim manufacturer teamed with Vizoo , a German provider of material scanning and digitization solutions, to speed up sample production and to improve the quality of its 3D assets. Artistic Milliners implemented Vizoo’s material digitization technologies at its Pakistani headquarters in 2022.
Using a combination of Vizoo’s xTex A4 scanner for visual properties and physX Platform for fabric drape properties, the manufacturer is creating accurate digital twins that are compatible with Browzwear’s apparel CAD software, VStitcher , and CLO’s 3D fashion design software.
“We wanted a smooth automated workflow that would give us accurate results that are true to life and photorealistic,” Amber Isaac, DPC lead at Artistic Milliners and Star Fades International, stated in the case study.
She added that first-hand experience of other clients already benefiting from Vizoo technologies were the reasons for Artistic Milliners’ final decision.
Vizoo reports that the technologies have “significantly accelerated” Artistic Milliners’ texture creation processes, “enabling them to deliver superior-quality 3D assets to their clients in record time.”
Target, Gap, Kontoor Brands and Macy’s are among the company’s brand partners using the digital materials. Levi’s, Walmart and Express will onboard the technology next.
New acquisition
Artistic Milliners Limited is growing its footprint in Pakistan’s renewable energy sector.
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The denim manufacturer’s acquisition of Tenaga Generasi Limited was approved by the Competition Commission of Pakistan (CCP), Pakistan Today reported.
Established in 2004 by a Malaysian company in Pakistan. Tenaga Generasi Limited operates a 50 MW wind power plant. Tenaga Generasi was allocated 1200 acres of inter-tidal land for setting up of the plant in KhutiKun area, District Gharo, Sindh.
A 75 percent stake was sold to Dawood Lawrencepur Limited in 2008 with the remaining shares held by the International Financial Corporation. Following the purchase, Alternate Energy Development Board (AEDB) increased the land allocation to 4,881 acres, or enough land for a 100MW wind farm.
With the acquisition, Pakistan Today reports that Artistic Milliners will grow its renewable energy market share in Pakistan from 5.38 percent to 8 percent.
In 2018, Artistic Milliners launched Artistic Energy, a wholly-owned subsidiary for solar and wind investments. In an interview with Rivet in 2022, Gibran Khaliq, the company’s marketing lead, said industries in Pakistan are resilient and prepared, particularly in terms of supply chain and fuel challenges.
“This makes the textile industry in particular fairly shock-adaptive,” Khaliq said. “Power shortfalls are not new challenges, and that is why Artistic Milliners have had our infrastructure in place for decades, only strengthening with time, investment and technology.”
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