Freixenet Celebrates the 50th Anniversary of 'Cordon Negro'

Freixenet —the globally recognized winery—announces the 50th anniversary of Cordon Negro , the wine that catapulted the brand to global recognition. With origins that go back to 1861, Freixenet has remained a recognized producer within the Cava category, while committed to honoring the heritage and passion that goes into every bottle. Originally launched in 1974, Cordon Negro has been a symbol of quality and freshness from Catalonia for 50 years. You don't just become the world's best-selling imported sparkling wine overnight. Tireless work has been done in the vineyards and the cellar to ensure five decades of excellence have been preserved.

“ Since the launch of Cordon Negro in 1974, Freixenet has been the leader and most relevant sparkling wine brand globally, ” says Enore Ceola, CEO of Freixenet Mionetto USA. “ We are at a unique milestone for Cordon Negro, which for five decades has been a global icon for multiple generations. We are ready to introduce the brand to the next generation of wine enthusiasts and continue to build onto the Freixenet legacy. ”

Debuting stateside this year, the Cordon Negro range will have a brand-new look, not only to commemorate the 50th anniversary of the brand’s international icon, Freixenet Cordon Negro, but to also support the winery’s commitment to innovation and storied history of over 150- years. The new X logo is inspired by the lettering of the original Freixenet façade at the winery entrance, located outside of Barcelona, Spain. The Freixenet crest that adorns the Cordon Negro range has also received a subtle but pronounced design change, reinforcing the brand’s ethos of inspiring people all over the world to celebrate life’s moments.

“ Reaching 50 years of history with Cordon Negro is a pivotal moment for our winery and the brand ” says Pedro Ferrer Noguer, CEO of Freixenet S.A. “ With Freixenet being a global sparkling leader, we believe the debut of our new look and ongoing commitment to meeting the expectation of consumer demands, will further drive Freixenet’s premiumization as a globally recognized producer .”

In 2018 the respective top Cava and Prosecco producers of Freixenet & Mionetto joined forces to form a behemoth sparkling wine think-tank. Today they own and operate top sparkling wine producers all over the world, including Gloria Ferrer, Champagne Alfred Gratien, Gratien & Meyer, and Segura Viudas.

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