A conversation with Beyoncé inspired Megan Thee Stallion’s latest business venture.
Launching A Tequila Brand
In April 2024, Megan Thee Stallion, the rapper born Megan Jovon Ruth Pete, announced plans to launch her own tequila brand during Adweek’s Social Media Week (SMW). She will be part of the $2.5 trillion spirits industry, which will reportedly reach $5.7 trillion by 2032, per Fortune Business Insights. During Adweek’s SMW, Megan Thee Stallion also revealed that she was working on bringing new music.
“I create the things that I want to see. I don’t create things for other people to like them,” she said, per Essence. “I create the music I want to hear, I go and do my own thing and stay true to me.”
In May 2024, the “Savage” rapper embarked on the Hot Girl Summer arena tour featuring GloRilla. During the tour’s visit to Chicago, IL, Megan Thee Stallion gave fans an exclusive first taste of her tequila brand, per a May 19 Instagram post. She has yet to reveal other details about the tequila brand.
Advice From Beyoncé
During an interview with Shannon Sharpe on “Club Shay Shay,” Megan Thee Stallion highlights Beyoncé as the inspiration behind her tequila brand’s inception. In the past, she had endorsed other spirits brands, but Beyoncé encouraged her to start her own.
“Beyoncé is the person who actually inspired me to get my own tequila because I used to be the cognac queen,” she explained on “Club Shay Shay.” “I’m still the cognac queen. But as much as I used to enjoy cognac, and I promoted a lot of people, like liquor brands, she was like, ‘The next time I see you, you need to have your own… You need to have your own alcohol.’ I was like, ‘You know what? You right, queen. I am gonna have my own sh-t.’ So now I have my own tequila… I’ve been serving it throughout my tour, and everybody’s been loving it, so I feel like they definitely put me in a position to learn how to be my own boss.”
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