Shady’s back, back again. Eminem has revealed the release date of his 12th studio album, The Death of Slim Shady (Coup De Grâce) .
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The LP will arrive on July 12 and Em made the announcement on Monday (July 1) in Slim Shady fashion with a horrifying trailer featuring the birth of a demon baby.
“OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) 7/12,” Eminem captioned the clip.
The frightening trailer finds a woman giving birth to a baby and it’s a scary situation with the baby not breathing until the doctor gives it a few slaps to wake up.
But they realize they’re not in the clear and dealing with a different type of being when the baby opens its eyes and they’re completely black.
Watching on in shock, the newborn slithers its tongue and grows a pair of horns as everyone in the room shouts, “Holy s–t!” “Houdini” provides the soundtrack on the outro with the name of the album and release date officially revealed.
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“I have not felt this much excitement for an album in so long,” one fan replied on X.
It’s a busy first half of July for Eminem, who is delivering a second single and “Houdini” follow-up with “Tobey” on Wednesday (July 3) featuring fellow Detroit natives Big Sean and Babytron. A Cole Bennett-directed visual to the Tobey Maguire-inspired track will be released on Friday (July 5).
“Houdini” proved to be a victory on the charts for Eminem with the lead single earning him his highest-charting Hot 100 hit of the decade, as the track debuted at No. 2 on the Billboard Hot 100 .
Watch Em’s album announcement trailer below.
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