Another boost for Apple Intelligence — Microsoft AI PC features branded "a bad joke"

Apple Intelligence , the iPhone creator’s AI, is a little behind schedule versus its competition right now, but if Microsoft’s new PC features are anything to go by, we’re happy to wait until Apple gets it right.

As reported by our friends over at Tom’s Hardware , Microsoft's Copilot+ PC exclusive features are “a bad joke” that don’t make up for the rather high cost of Microsoft’s latest PCs. Their performance, though not as good as the best MacBook right now, is still impressive given how new much of the tech is. However, the three exclusive features, Cocreator, Windows Studio Effects, and Live Captions, are either not good or not particularly unique.

Starting with Cocreator, TH says the “text-to-image drawing feature” that uses generative AI to make pictures in Paint, is a bit of a smokescreen. Rather than helping you draw better images, it simply replaces your image with whatever prompt you type in. This makes it hard to refine and no different from any other generative AI programs out there. It also only works when you’re online. When compared to Image Creator, another piece of generative software built into Windows 11 versions of Paint, it isn’t as clear or consistent.

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“Anyone can blur a background”

Windows Studio Effect performed no better. It can be used to blur backgrounds and set fun backgrounds but most PCs and phones can already do this, and as consistently too. The unique filters and “Eye Contact” feature just simply didn’t work in testing. The Live Captions function was also majorly inconsistent for Tom’s Hardware and a little niche too.

Curiously, Recall, a function that takes snapshots of your device every few seconds to allow you to go back in time and find where you are, is not available on these machines and has no current date set. This is the standout AI feature of these devices and Microsoft has officially delayed the feature , removing even the preview version of the app.

It is worth noting that many users will buy AI devices knowing that AI will improve with time but this seems like a gamble right now, and one that Apple is preparing for with the launch of its own AI functions later this year. Hopefully, it fairs a little better. Not only will Apple be pulling in OpenAI to use as its initial chatbot but some AI functions will be on-device, without a need for an internet connection — making it a bit more viable when you’re on the go. Apple has a good opportunity here to learn from Microsoft’s mistakes.

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