Laowa launching the world's first-ever zoom shift lens next week

Laowa is teasing the launch of the world's first-ever lens that is both a zoom and a shift lens. To date shift lenses have only been prime lenses - and the ability to have a choice of focal lengths in the one zoom will be of huge interest to architectural photographers.

We don't know much about this lens as yet—we will have to wait until Monday, 08 July, for more information on what this innovative lens actually offers. But the launch has been announced on Laowa's Weibo social media channel, promising a video launch at 7.30pm Chinese time – so 10.30am ET / 3.30pm BST.

From the name and the teaser image, we can tell that this is not a tilt-shift lens and will only offer shift movements. Laowa already offers an attractively-priced 15mm f/4.5 Zero-D Shift wide-angle prime that offers ±11mm on full-frame cameras. This manual-focus lens is available in Canon RF, Canon EF, Nikon Z, Nikon F, Sony FE, L mount, and Pentax K mounts. It also produces a Laowa 20mm f/4 Zero-D Shift lens option.

The shift movements allow the lens to move sideways or vertically relative to the camera, correcting for converging verticals while keeping the image sensor parallel to the surface being photographed.

The launch invitation shows that the lens has a rotating collar at the rear, that allows you to move the lens so that it can shift either vertically or horizontally. And it is also clear that this a manual focus only affair. It also shows that it has a minimum focus of 0.15m (6 inches).

Rumors suggest that it will have a focal length of 12-24mm with a maximum aperture of f/5.6 - but we can't confirm this, although there is an existing Laowa 12-24mm f/5.6 . It is also hard to be sure whether this is for full-frame, or solely for APS-C crop sensor cameras.

We will have to wait until next week to have the answers…