On The Move

CMO retires from Lake Michigan Credit Union, successor named

Lake Michigan Credit Union announced the retirement of Don Bratt, chief marketing officer and senior vice president, following almost 14 years of service that contributed to its growth and success.

Bratt joined LMCU in October 2010, coming from Chemical Bank (now part of Huntington Bank). Known for his dedication and positive attitude, Bratt quickly made an impact, organizing and expanding the marketing department into an internal advertising and communications firm.

Under his leadership, the team created strategic marketing plans and compelling creative messages that effectively communicated LMCU’s value to members and non-members alike. Bratt also spearheaded the development of a media production team responsible for LMCU’s TV commercials and video communications, as well as leading the Community Relations team and the Community Advisory Board.

“Don’s contribution to LMCU has been remarkable,” said Sandy Jelinski, former president and CEO of Lake Michigan Credit Union, during the announcement of his retirement in April. Jelinski recently retired in March herself after working with Bratt throughout his tenure at LMCU. “His leadership, creativity and commitment have helped build the LMCU brand, expand our presence in Michigan and Florida, and significantly grow our assets from $2 billion to over $13 billion.”

BRATT

Reflecting on his tenure, Bratt said, “I’ve loved my time at LMCU. Watching and helping individual team members grow and building meaningful relationships has been incredibly rewarding.”

As Bratt transitions to retirement after 43 years in marketing, LMCU announced that Christi Cowdin, vice president of marketing, will assume the role of chief marketing officer. Cowdin joined LMCU in July 2019 and has worked closely with Bratt to ensure a smooth transition.

“We are fortunate to have Christi on our team,” Leonard said. “Her experience and leadership will continue to propel our marketing and community relations efforts. Christi is passionate about our brand, and I know she will be a key contributor in growing the LMCU brand in Michigan and Florida. We look forward to the future with great optimism.”

COWDIN

Lake Michigan Credit Union has assets exceeding $13 billion, with over $16 billion in portfolio and serviced mortgages. LMCU has 70 branch locations, including 21 across the Tampa Bay area and Southwest Florida.

SRG announces new chief operating officer

Senior Resource Group, an innovator in developing and operating award-winning senior living communities and the parent company of communities Arizona, California, Florida, Georgia, Oregon and Texas, announced the promotion of Rob Henderson to chief operating officer.

Henderson joined SRG last year as vice president of operations, where he oversaw several of SRG’s communities, which includes The Carlisle in Naples. During his tenure, Henderson has demonstrated a commitment to strategic leadership and operational excellence, driven by a passion for senior living in alignment with SRG’s guiding principles.

HENDERSON

He assumes this critical role as SRG continues to focus on growth and delivering on its promise to residents, employees and partners. With more than 26 years of experience in all operational facets of senior living, including independent living, assisted living, memory care, and skilled nursing, Henderson has held executive leadership roles in senior living companies serving residents nationwide. He has significantly contributed to the successful growth and expansion of their portfolios through development, acquisitions and continuous operational improvements.

“We are thrilled to have Rob step into the role,” said SRG CEO Michael Grust. “His extensive experience and dedication to excellence will be invaluable as we continue our commitment to enhance the quality of life for our residents.”

BESSE

Cape Cod native joins Gulf Coast International team

Gulf Coast International Properties announced that Andrea Besse joined the firm.

A native of Cape Cod, Besse has been coming to Naples for the last 30 years and happily made it home for herself and her three daughters. She received her bachelor’s degree from Suffolk University in Business Administration. She has over 10 years of luxury real estate experience and is licensed in Massachusetts and Florida.

Besse holds a Resort and Secondary Property Specialist (RSPS) designation. A Realtor in tune to her clients’ needs, Besse excels in customer care and satisfaction. She utilizes her work ethic to listen to her clients and works to fulfil their real estate needs and desires. Whether it is a second home, investment property or new residence, Besse knows the Naples luxury market inside and out and works tirelessly to achieve her client’s goals. A true professional, Besse has been recognized for her outstanding service and attention to detail, ensuring every sale is a seamless and stress-free transaction.

“We are very pleased to have Andrea join the fold at GCIP. She is laser focused on treating her clients with professionalism and care. An accomplished and talented realtor, Ms. Besse has her finger on the pulse of the Naples luxury market and will be a great asset to the team. We wish her much success at GCIP,” said Vicki Tracy, COO of GCIP. ¦

The post On The Move first appeared on Bonita Springs Florida Weekly .