"When people have it in their hands, it could become their favourite trophy": How we made the new BIA Mallet

Over the past decade, the Brand Impact Awards (BIA) has established itself as one of the most prestigious branding award schemes in the world. To usher in a new era for the BIA, Taxi Studio has created the covetable BIA Mallet matched with a stunning new identity, centered around idea of 'impact'.

To delve into the creation of this beautiful new object, I spoke to Taxi Studio's founder and chief creative officer Spencer Buck, as well as Ross Amor, workshop manager of Creative Awards London, and chair of the BIA jury, Nick Carson. To be in with a chance of winning an iconic BIA Mallet, enter the Brand Impact Awards. Entries close at midnight (BST) 19 July.

The brief

Spencer Buck: The brief was to help the Brand Impact Awards create a more future-proofed identity system, including the trophy, to help increase and protect the relevance of the awards scheme. The reality is that the competition business is a competitive business, and design agencies and designers are inundated year upon year with opportunities to enter our work into various global schemes.