Good morning and I hope you had a great Fourth of July holiday. This is Betty Lin-Fisher with Friday's consumer-focused The Daily Money.
This year, consumers 18 and older for the first time surpassed toddlers to become the biggest demographic of toy buyers, according to a Circana study.
A big part of that trend is adults buying toys that help them relive the nostalgia of their childhoods. Nostalgia marketing has always been around, but has exploded in the last 10 years with both toy manufacturers making new versions of old toys and resellers on sites like eBay benefitting.
Find out more about why nostaglia marketing hits home for so many in my story.
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But there are still ways to maximize a budget if you’re a buyer or ensure you earn top dollar and trim your costs if you’re a seller.
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Since we're taking a stroll down memory lane with nostalgia marketing, who remembers Fruit Stripe gum fondly? Earlier this year, the maker of the brightly-colored striped gum said it would be discontinuing the brand after half a century.
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Each weekday, The Daily Money delivers the best consumer and financial news from USA TODAY, breaking down complex events, providing the TLDR version, and explaining how everything from Fed rate changes to bankruptcies impacts you.
This article originally appeared on USA TODAY: The Daily Money: Nostalgia toys are big business
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