Fact Check: Tractor Supply Co. Lost $300M 'After Going Woke'?

Claim:

Tractor Supply Co. lost $300 million "after going woke."

Rating:

Labeled Satire ( About this rating? )

On June 28, 2024, the Facebook page titled USA Patriotism published a post positing that farm supply store chain Tractor Supply Co. had lost $300 million after "going woke":

(USA Patriotism)

Tractor Supply Co Loses $300 Million After Going Woke, "We Don't Know What Went Wrong"

One commenter appeared to lend the story credibility by providing more context for the alleged claim, linking to a post about Tractor Supply's 'Wokeness' on X ( archived ):

As of this writing, the "Tractor Supply Co Loses $300 Million" post had gained 4,500 reactions and 1,700 comments. Other commenters responded approvingly. "Good deal. Glad to see folks voting with their wallets! 'Merica has spoken. Go woke go broke," one asserted. "Good job TS ! You're getting what you deserve," another said.

This item was not a factual recounting of real-life events, however. The article originated with a page that describes its output as being "humorous" or "satirical" in nature, as follows:

We are love [sic] the US.
We specialize in SATIRE and Humor.

The pinned comment below the Facebook post linked to pages with suspicious URLs such as ntusnew.boonovel.com, which redirected users to pages that listed nothing but dubious advertisements.

For background, here is why we sometimes write about satire/humor.