Eminem Reps for Detroit in the Cole Bennett-Directed Video for ‘Tobey’ Featuring Big Sean and Babytron

Eminem has released the video for his latest single “Tobey” featuring Big Sean and Babytron.

Eminem References Spider-Man on New Single 'Tobey' Featuring Big Sean and Babytron

In the Cole Bennett-directed clip, the trio takes it to their native Detroit, with the camera panning past multiple copies of each rapper as they deliver their respective verses.

“Tobey” marks the second single off of Em’s upcoming twelfth studio album “The Death of Slim Shady (Coup De Grâce),” releasing July 12. The song, which dropped last Tuesday, sees the rapper taking issue with legend Melle Mel after stated that Em was only included on a top five best rappers list because he is white.

Em fired back, stating, “So when I get dissed though by a pioneer who is one of the reasons why I am here / They tell me that I should just let the shit go and slide / Melle Mel shouldn’t get no reply, that man is a legend / Bitch, so am I.”

Eminem to Release New Album 'The Death of Slim Shady (Coup De Grâce)' on July 12

The video for “Tobey” comes in anticipation of “The Death of Slim Shady,” which Em announced in April during the NFL Draft in his hometown of Detroit. To share news of the album, he released a trailer inspired by “Unsolved Mysteries” and later placed an obituary in the Detroit Free Press eulogizing his Slim Shady alter ego.

In the time since, he released the project’s first single “Houdini” at the end of May, referencing Megan Thee Stallion, Steve Miller Band and his 2002 single “Without Me.” Aside from the singles, little else is known about “The Death of Slim Shady” other than the fact that Dr. Dre previously stated that he contributed production.

Eminem Taps Big Sean and Babytron for New Single 'Tobey,' Releasing July 2