Dish Media Rolls Out Pause Ads on Sling TV

Dish Media said it has launched pause ads on Sling TV , its virtual multichannel video program distributor (vMVPD).

Pause ads put a sponsor’s message on the screen when the viewer pauses live or on-demand content.

The pause ad format has proved popular on streaming services such as Hulu , Peacock , Roku and Amazon Prime Video .

Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of  voice.

Also Read: Dish Media Engages BrightLine for Interactive Ads on Sling TV

Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience.

Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product..

“We are always looking to provide advertisers with the most effective, full-funnel ad solutions," Tom Fochetta, senior VP at Dish Media , said. “Pause Ads introduce an additional opportunity for advertisers to lean into our first-party data and Sling TV’s robust targeting capabilities to create highly compelling and interactive ad experiences.”