Eminem Partners With White Castle For “White Rapper” Merch

Eminem is finally embracing the title of “ White Rapper .”

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As he bids farewell to his moniker, Slim Shady , the Detroit native is celebrating being a “White Rapper” as part of a promotional partnership he’s doing with White Castle.

The collaboration was announced on Monday (July 8) on social media, where Eminem unveiled images of the limited EMINEM X WHITE CASTLE merch line.

This included a White Rapper white t-shirt, featuring the phrase written in the signature White Castle font, along with the food chain’s logo. Underneath, it reads, “Established in 1972… Buy ’em by the ‘sack’.”

This announcement came on the heels of Eminem releasing the highly-anticipated visual for his single, “ Tobey .” In the Cole Bennett-directed music video, the Rock & Roll Hall of Famer is seen on the steps of his Detroit childhood home before killing an alternate version of himself with a chainsaw.

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Though information regarding The Death Of Slim Shady has been scarce, Eminem is definitely saying goodbye to parts of his past. Teasers including a fake obituary that ran in the Detroit Free Press newspaper prove such.

“Fans ‘will never forget’ controversial rapper ,” the obit read. It praised the early days of his career when he blossomed in the underground rap scene before his breakout in 1999 with his hit, “My Name Is.”

It continued: “Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth.”

The Death of Slim Shady (Coup De Grâce) is Em’s first release since 2020’s Music to Be Murdered By . The new LP is slated for release on July 12.

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