US Denim Bridges Cotton’s Supply-Demand Gap with Hemp

Climate change is impacting all areas of life, but it’s also having an effect on the fashion industry, as droughts, floods and other extreme weather events alter cotton crop viability and supply.

G-Star Raw's Greenhouse-Grown Cotton: Study Results and Next Steps

“What we have observed over the years is disruption in production of crops, resulting in a serious and significant gap in the demand and supply, including cotton,” said Irfan Nazir Ahmad, CEO of the fabrics vertical at US Group.

The Lahore, Pakistan-based mill is adjusting and adapting to the new agricultural normal by exploring new plants—namely hemp. Since 2021, the manufacturer has partnered with the University of Agriculture, Faisalabad to study the cultivation of hemp.

How Lenzing Japan Uses Super Zero on Tencel for Super Soft Jeans

Read more on Carved in Blue .

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com .

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