Gwyneth Paltrow's Ruggable x Goop Collab Stuns With Simplicity — Our Style Editor's 6 Favorite Pieces

The home is a sacred space. It's where we celebrate birthdays, binge-watch our favorite shows, and throw cocktail parties. It's where children grow up, meals are made, and even mundane wellness habits become cherished rituals. And if you’re like Goop founder Gwyneth Paltrow, the collaborator for Ruggable’s latest collection, these rituals almost certainly include saunas, dry brushing, and bone broth.

Much like the lifestyle brand and wellness guru herself, Ruggable x Goop is organic and worldly, drawing influences from modern Spanish revival aesthetics and Indian Dhurrie designs. It's a collection that embodies a life well-lived, capturing all the warmth and everyday sensibilities that emerge from it. The sentiment perfectly aligns with Ruggable , whose washable rugs acknowledge the realities of life: pets, children, and inevitable spills. Beautiful things are a dime a dozen, but beautiful things you can actually live with are rare.

‘A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,’ says Gwyneth in a recent press statement. ‘For Ruggable x Goop, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels. Our hope is that these luxurious, washable rugs become part of your most special memories for years to come.’

The collection's washability is a wellness feature in itself: the ability to live with ease and without worry is a form of holistic health — home health. And stylistically, every flatwoven, re-jute, or tufted rug is as ‘goopy’ as we could have hoped. Think textured, think soft, think expensive — ‘quiet luxury’ before the term lost all meaning.

Shop the full collection, starting at $119, at Ruggable .

Our Style Editor's Favorites

goop Elin Stripe Indigo Rug

Price: $259

Size: 2.5' x 10'

At first glance, these might look like cabana stripes , but a closer look will reveal that they’re far from ordinary. Inspired by traditional Indian dhurrie designs, this rug features minimalist stair-stepped motif edges. Notice its slightly imperfect edges, which further the artisanal, handmade look we love about the collection. The deep navy contrasts beautifully with the cream, making it perfect for foyers or living rooms — anywhere you want to make a statement. I went with the runner to make every entrance a grand one.

goop Lucia Natural Rug

Price: $279

Size: 5' x 7'

This is hands-down my favorite rug from the entire collection. It’s peaceful, nuanced, and truly a breath of fresh air with its blend of organic elements and Spanish Revival designs. Its subtle fading and motifs feel nostalgic, yet in monochrome warm hues, it feels entirely new. This piece covers a lot of surface area, perfect for bedrooms or living rooms. It pairs well with creams, sandy beige, taupe, and moss.

goop Luna Soft Teal Rug

Price: $119

Size: 2' x 3'

If this collection were a family, the Luna, glittering with diamond motifs and elegant borders, would be the rich aunt. How did she get her money? We’ll never know, but we do love her earrings. Inspired by Indian dhurrie designs, this pick is set against a beautiful turquoise background, creating a dreamy, ‘Lucy in the Sky’-like effect.  Pair it with woods of all tones, tiles, or anything else in your home — this versatile piece introduces a novel hue effortlessly.

goop Remi Camel Brown Tufted Rug

Price: $539

Size: 6' x 9'

Anything in camel feels luxe — overcoats, car interiors, lamps — I could go on. Naturally, we want this organic hue on our floors, too. In the Remi, this favorite shade is enriched with the addition of chocolate, predominantly in the border but also woven throughout its intricate geometric motifs, adding dimension and creating the illusion of a textured weave. This pick is practically made to bask in the warmth, whether in a sun-drenched room or spaces with lots of wood and browns. Bonus points if you style it with rattan or ceramics — stunning.

goop Salerno Soft Black Re-Jute Rug

Price: $399

Size: 5' x 7'

You can never go wrong with a checkered design, and this re- jute rug does not disappoint. What is re-jute, you ask? It’s a basket-weave material made from recycled plastic that looks and feels like jute, minus the scratchy feeling under bare feet. It’s all the best elements of jute without the downsides. This harlequin style would thrive in any space, but given that it won’t shed or fray, I’d consider it for your most high-traffic rooms.

goop Dilara Sage Green Rug

Price: $759

Size: 9' x 12'

This sage green rug is great way to introduce color as a minimalist with its muted earthy hues. It features a mesmerizing symmetrical design of traditional Tuareg-inspired motifs, which lends a feeling of serenity. Notice the intricate textures, executed by hand — every detail in the Dilara has been thoughtfully considered. You can’t go wrong with the runner or area varieties, as this design looks great at any dimension and scale.

More Editor-Approved Ruggable Collabs

The Hiltons Chrysler Border Chambray Blue Rug | Ruggable

Price: $279

Size: 5' x 7'

Live like our favorite heiresses with The Hiltons collab. Since this collection first dropped, I’ve had my eye on this pick, inspired by the architecture of the Art Deco era. It feels glamorous, bright, and very, very Bel Air. It looks best in living rooms and foyers, ideally near a vase of fresh-cut hydrangeas.

Iris Apfel Lido Ikat Teal Blue Rug

Price: $289

Size: 5' x 7'

Completely captivated by this psychedelic ikat print, which is an absolute gem from the fan-favorite Iris Apfel collection. Just like the late style icon, there is a palpable sense of play about its colors and irregular geometry. Pairing light copper and ivory with teal, navy, beige, and cream, I love its unique combination of colors, making for a striking room-anchoring piece.

Justina Blakeney Sonia Sand & Ocean Tufted Rug

Price: $299

Size: 4' x 6'

This abstract rug was inspired by Justina Blakeney’s painting entitled “Tomorrow” – a series of hand-painted geometric shapes that dance in shades of cool blue, sage green, and warm neutrals. Art for your floors! I’m a fan of the area variety, but I think the round rug options are a fun touch as well to ground a sofa or set of chairs.

Are Ruggable rugs good quality?

Ruggable rugs are a fan favorite for their affordable, washable designs that don’t skimp on style. While it's hard to beat hand-tufted varieties crafted by skilled artisans in some far-off land, don’t count out Ruggable just yet.

First off, they’re perfect for messy people. Each rug features a partially recycled polyester surface and a thermoplastic rubber bottom that repels moisture. This means red wine spills, pet dander, and whatever else life throws at your floors can be swiftly removed, leaving your rug looking fresh.

Secondly, low cost doesn’t mean low quality here. I’ve tried a couple in person and can vouch for their look and feel. But if you don’t believe me, check out Ruggable’s product reviews. Customers share their honest opinions, and it’s clear Ruggable has won over many. It’s tough to please everyone, but Ruggable comes pretty close.