GK Elite unveils gymnastics apparel for 2024 Olympics

Reading-based GK Elite and USA Gymnastics revealed the leotards and apparel that gymnasts will wear on-mat at the Olympic Games Paris 2024 Wednesday.

This is the first time that USA Gymnastics Olympic apparel was introduced before the games, the organizations said in a release.

GK Elite said its logo will adorn the leotards and apparel worn by the women’s and men’s gymnastics teams for the second consecutive Olympic Games.

The collection draws inspiration from classic American patriotism and old Hollywood glamour while blending sophisticated Parisian high fashion and sparkling light to pay homage to the host city, the company said.

As USA Gymnastics’ Official National Team Gymnastics Competition and Training Apparel Partner, GK Elite said it is the exclusive provider of American gymnasts’ on-mat attire for the Olympic Games.

“We are excited to continue our partnership with USA Gymnastics and unveil our extraordinary designs for the gymnasts representing our country at the Olympics,” said Matt Cowan, CEO of Elite Sportswear, L.P., the parent company of GK Elite. “GK has a decorated history as the world’s leading apparel provider for competitive gymnasts and we take pride in having our brand worn on the sport’s biggest stage.

We strive to inspire gymnasts across the world to feel and perform their best and are proud to outfit USA Gymnastics’ team in Paris.”

The design of every Olympic Games garment was tailored specifically for the gymnasts’ comfort and performance, GK Elite said. All the uniforms are made in the USA, having been designed, cut and assembled at the Elite Sportswear headquarters in Reading.

GK also has taken its partnership with USA Gymnastics to the next level with innovative support of USAG mental health initiatives for athletes and coaches.

“GK’s support for athletes both on and off the mat makes them a truly holistic partner,” USA Gymnastics COO Lauryn Turner said. “We are proud to partner with GK Elite to create our National Team leotards and apparel to grow the sport of gymnastics across all ages and disciplines, and we are thrilled to watch American athletes pursue their dreams while wearing GK’s best-in-class apparel.”

The women’s leotards are each adorned with thousands of luminous Swarovski crystals, providing sparkle to every athlete’s look that will ensure U.S. gymnasts stand out on the competition mat, the company said.

The eight leotards feature more than 47,000 Swarovski crystals, some applied by hand at GK’s Pennsylvania-based production facility. GK Elite said along with crystals, Swarovski pearls will be featured on USA Gymnastics leotards as a tribute to the host city of Paris.

A limited production of officially licensed replica leotards and men’s shirts are available before debuting on mat at the Olympics, allowing fans around the country to wear the replica leotards of U.S. athletes while watching them compete in Paris.

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