What can make or break the perfect summer?

A new survey has found that the perfect summer must include 14 days with loved ones, eight sunrises watched and 11 dips in the water.

That’s according to a survey of 2,000 U.S. adults, which revealed that summer isn’t summer without a few key experiences.

Spending time with family and friends (44%), having outdoor BBQs (43%) as well as longer days (42%), warmer weather (37%) and swimming (31%) are some of the most loved aspects.

In fact, almost three-quarters (74%) even believe that there are certain factors that can make or break an entire summer season.

Too much heat during the dog days of summer (63%), being sick (61%) or getting injured (49%) ranked as the top three ways to break the season.

On the flip side, summer can be made by spending time with loved ones (65%), getting away from home (55%) and simply being near water (49%).

Conducted by Talker Research on behalf of Boatsetter , an app for boat rentals, charters and on-the-water experiences, the survey explored the concept of the perfect summer and uncovered a by-the-numbers breakdown.

It seems as though these factors are already falling into place as Americans plan to spend two whole weeks with their friends and family this summer.

In fact, almost half (49%) spend the most time with their loved ones during the summer months, compared to the rest of the year.

This summer, Americans are soaking in every moment of sun and plan to watch eight different sunrises and 11 sunsets. They’re also basking in the sun between those two markers and plan to endure one sunburn and go through an average of two bottles of sunscreen.

Americans plan to get in the water 11 times this summer, often in a pool (64%), the ocean (36%) or a lake (29%).

They’re also getting in the water an average of seven days by way of boating (27%), tubing (27%), or kayaking (8%).

Fishing (32%), sunset cruises (25%) and dock-and-dining (17%) were also found to be some of the most popular on-the-water activities this summer.

Results revealed that 39% of respondents tend to prefer to be on the water than in it, though the total tallies for each are neck and neck (39% vs 30%).

When it comes time to refuel, Americans are planning to enjoy 11 hot dogs and 13 burgers between June and August and also plan to indulge in 11 scoops of ice cream.

All of this further reinforces the need for sea, sun and fun, as the top three fan-favorite summer activities Americans plan to partake in include barbecuing (45%), swimming (36%) and going to the beach (31%).

“It’s clear that Americans take their summer very seriously. Between sun-soaked days, various water activities, and barbeques, this summer season is sure to be one to remember,” said Boatsetter CEO Michael Farb. “Whether you prefer to be in or on the water, there are memories to be made. From diving in to soaking in the views on a boat, there are endless opportunities for summer adventures.”

This summer, Americans are planning an average of three different adventures or short trips and two trips across state lines, totaling an average of a little over $510 ($512.60).

More than half (54%) of respondents also admit that they are more adventurous during the summer than any other season.

This may be why the average American is planning to try five new experiences this summer, including, “going on a boat,” “traveling to a state I've never been,” “exploring new beaches, new lakes, new rivers,” and even “find[ing] some new friends to go out to karaoke with.”

“Whether you’re looking for new experiences or simply to spend time with your loved ones this summer, there are ways to ensure it’s the best one yet,” said Farb. “With so many Americans looking to try something new, like going on a boat, the perfect summer is right around the corner.”

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Boatsetter between June 18 and June 24, 2024. It was conducted by market research company Talker Research , whose team members are members of the Market Research Society ( MRS ) and the European Society for Opinion and Marketing Research ( ESOMAR ).

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