Blue Bell releases new flavor in honor of National Ice Cream Month

TYLER, Texas (KETK) – The month of July isn’t just about Independence Day and summer fun, it’s also National Ice Cream Month and home to National Cheesecake Day. Blue Bell has decided to bring the two together with their newest flavor.

According to a release, Blue Bell is celebrating the 40th anniversary of ice cream month with a “Cookies ‘n Cream Cheesecake Ice Cream.” Blue Bell describes their newest treat as a “rich, cheesecake ice cream blended with chocolate cookie crusted cheesecake pieces and chocolate crème-filled cookies.”

“Of course, we enjoy ice cream every day at Blue Bell, but to make July a little extra special, we
have introduced our new Cookies ‘n Cream Cheesecake Ice Cream,” Sara Schramm, marketing brand manager, said. “If you love our Cookies ‘n Cream Ice Cream and cheesecake, this is your dream flavor. We combined our crème-filled cookies with cheesecake ice cream and kicked it up another notch with the chocolate cookie crusted cheesecake pieces. A delicious treat in every bite.”

According to Blue Bell, shoppers can expect to see this flavor in stores beginning on Thursday.

For the latest news, weather, sports, and streaming video, head to KETK.com | FOX51.com.