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Showbiz Cheat Sheet
Hallmark Unveils New Streaming Service, Hallmark+, And It Sounds Pretty Amazing
By Megan Elliott,
4 days ago
Hallmark is upping its streaming game with a new, ad-free streaming service, Hallmark+.
Hallmark’s current streaming offering, Hallmark Movies Now, will transform into Hallmark+ in mid-September, Hallmark Media revealed at the Summer 2024 Television Critics Association press tour on July 11. The comprehensive streaming service will feature a ton of new, original content , membership perks that can be used at Hallmark Gold Crown Stores, free e-cards, and more.
Hallmark+ will feature new movies and shows, plus an unscripted series with Lacey Chabert
Hallmark+ will offer “fans an unparalleled Hallmark lifestyle experience” and feature fresh content that goes beyond its usual feel-good movies. That includes Hallmark’s first-ever limited series, a reality competition show, and aspirational unscripted series with fan-favorite stars.
Programming debuting on the service will include:
Two holiday limited series, Holidazed and Mistletoe Murders
A reality competition series, Finding Mr. Christmas, which follows the search for the next “Hallmark Hunk” and is hosted by Jonathan Bennett
Unscripted shows focused on heart, home, and community, including Celebrations With Lacey Chabert; Ready, Set, Glow! with Wes Brown; Small Town Setup with Ashley Williams; and Home Is Where the Heart Is with Luke Macfarlane
The Chicken Sisters , a new scripted series based on a book by KJ Dell’Antonia and starring Wendie Malick and Lea Thompson
Hallmark+ will also be home to a new movie trilogy, Groomsmen, inspired by The Wedding Veil series. It will spotlight the friendship between three men played by Jonathan Bennett, Tyler Hynes, and B.J. Britte.
Hallmark+ comes with other perks
In addition to a ton of streaming content, Hallmark+ members will get access to exclusive benefits and rewards. Perks include a $5 Hallmark Gold Crown Store coupon every month, free unlimited e-cards, shopping rewards, and other gifts.
“Hallmark+ marks a seminal moment for Hallmark,” said Hallmark’s president and CEO, Mike Perry. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
How much will Hallmark+ cost?
Hallmark+ will deliver more content and benefits than Hallmark Movies Now, so it’s not surprising that the new service comes with a price hike.
A Hallmark+ membership will cost $7.99 per month or $79.99 per year, compared to $5.99 per month and $59.99 per year for Hallmark Movies Now. Current Hallmark Movies Now subscribers won’t have to do anything to sign up for the new service. They’ll automatically become Hallmark+ members when it launches in September.
Hallmark currently has a streaming partnership with Peacock that includes next-day viewing of new Hallmark movies. That deal will continue, according to the New York Times .
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