Hallmark Media To Launch New Streaming Service in September

Hallmark Media will refresh its subscription video-on-demand presence with the September launch of Hallmark Plus, the programmer said Thursday during its Television Critics Association Summer Press Tour session.

The service, replacing Hallmark Movies Now , will cost $7.99 per month and feature a blend of entertainment and exclusive retail and product benefits, Hallmark Media said. Hallmark Plus will show the company’s first holiday-themed limited series, Holidazed and Mistletoe Murders, as well as scripted series The Chicken Sisters.

Hallmark Plus will also feature reality competition series Finding Mr. Christmas , as well as new unscripted shows as Celebrations with Lacey Chabert , Ready, Set. Glow!, Small Town Setup and Home Where the Heart Is.

On the retail side, subscribers will get such perks as a $5 Hallmark Gold Crown Store coupon, free unlimited eCards, rewards for shopping and surprise gifts, according to Hallmark.

“Hallmark Plus marks a seminal moment for Hallmark,” Hallmark president and CEO Mike Perry said in a statement. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”