Yeti's 'Incredibly Strong' Tote Cooler That's the 'Perfect Size' for Beach Days and Picnics Is an Ultra-Rare 25% Off

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REI shocked shoppers during its 4th of July sale when it offered its members 20% off any Yeti cooler of their choosing —a virtually unheard-of discount on some of today's most elusive coolers. And though the sale has ended (and the promotion with it), the retailer has stunned once again with a very rare markdown on Yeti's best beach cooler .

The Yeti Hopper M30 2.0 Soft Cooler is now on sale at REI for $262—an ultra-rare 25% discount on the normal $350 price. This tote cooler has earned 500 five-star ratings from shoppers who have said it's a "road trip must" because of its ample storage capacity and tight magnetic seal. It's only on sale in the All Black colorway, but it's a timeless color that we're expecting to sell out very quickly.

Yeti Hopper M30 2.0 Soft Cooler in All Black, $262 (was $350) at REI

This is the largest Yeti tote bag cooler available, boasting a 28-liter capacity, or approximately 42 standard 12-ounce cans. It's made with Yeti's DryHyde shell fabric, which is UV- and puncture-resistant, and features closed-cell foam insulation, a leak-proof liner, and double-stitched pick-up points. The true beauty of this cooler is the magnetic closure, which is strong enough to eliminate leaks and trap cold air, easy enough to open with one hand, and smart enough to stay open when you want it to.

Those who have opted for Yeti's M30 tote cooler rave about the sturdy magnetic closure and hardy construction. "Excellent product from Yeti and feels almost purpose-built for my fly fish guide business," a shopper said. "Perfect size for shore lunches for three. The top magnet is incredibly strong, and overall this thing feels bombproof."

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Others say it's simply the ideal type of cooler for travel. "I love everything about this cooler," a shopper said. "It’s perfect for traveling with food I’m trying to keep frozen and even for those long days spent at my child’s tournaments." Another shopper agreed, saying, "It’s comparatively lighter than other coolers and has a great capacity for a day's outing."

Yeti coolers seldom go on sale, which is why this is such a great opportunity to get one of Yeti's best soft-sided coolers in the Hopper M30 at a sizable discount. If you're thinking about it, make sure to pull the trigger, because we're expecting this to sell out very quickly.