David Beckham Launching Health & Wellness Brand IM8

The former soccer star is the latest famous face looking to get in on the wellness revolution

David Beckham is co-founding a new health and wellness brand, IM8, centered on consumer health products and has signed on as a strategic investor in Prenetics, the health sciences biotech company that will serve as his IM8 partner.

The entrepreneur and former pro soccer star noted his excitement to be working with Prenetics, a company he said is dedicated to world-leading scientific advancements in health. He will also serve as a brand ambassador for IM8, which currently has a waitlist .

While details are scant on what to expect product-wise, social media posts allude to a brand that integrates natural ingredients and “nature’s wisdom” with scientific innovation. Specifics on IM8’s consumer products will be announced at a later date, according to the company.

“Throughout my life and career, I’ve been fortunate to have access to the best medical professionals, nutrition experts and fitness coaches,” Beckham said of his inspiration for launching the brand. “Their guidance has been crucial to my health and well-being.”

Prenetics CEO and co-founder Danny Yeung said that the partnership with the former England national team captain marks a transformative era for the publicly traded company. Last year, Prenetics announced a $200 million joint venture with Dennis Lo, a molecular biologist, and the Chinese University of Hong Kong to launch DNA testing for diseases and cancers.

“David epitomizes the values of discipline, teamwork and health, aligning perfectly with Prenetics’ core principles,” Yeung said. “Working closely with David these past months, I’ve been consistently inspired by his vision for accessible health for all. His passion and commitment are truly extraordinary. With IM8, we have a unique opportunity to contribute meaningfully to the consumer health and wellness industry.”

At the beginning of the summer, the soccer icon settled a dispute with F45 Training over a sponsorship deal that went south . Beckham’s venture capital firm, DB Ventures Limited, remains an investor in the popular functional fitness franchise.

Beckham is in good company as a famous face in the health, fitness and wellness space, sure to settle in comfortably among a notable crowd that includes Goop founder Gwyneth Paltrow , Pvolve’s Jennifer Aniston , Centr founder Chris Hemsworth , and Cristiano Ronaldo , who recently introduced Erakulis, a new all-in-one wellness app.

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