Cheesecake Factory Drops New Travis Kelce-Worthy Merch

The Cheesecake Factory is gearing up to release new merchandise in celebration of National Cheesecake Day on July 30, some of which people suspect would fit right in with Travis Kelce’s wardrobe.

The popular restaurant chain will unveil its Cake Merch California Summer Collection online on Monday, July 29. The merchandise available will include “limited-edition caps, T-shirts, beach towels and other summer must-haves,” according to a Tuesday, July 9, news release .

Preview images of select items shared with Parade showed one white T-shirt that featured an image of The Cheesecake Factory’s very first location in Beverly Hills, Calif., splashed across the front. Orange text beneath the image spelled out the city’s name and the restaurant chain’s 1978 launch year.

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Another T-shirt expected to be part of the Cake Merch collection featured a large image of a piece of cheesecake covering the entire stretch of material, starting with a strawberry and whipped cream topping near the neck. Also included in the collection will be a pink hat that features an image of a slice of cheesecake stitched on the front beneath red text that reads, “Love to see it!”

The new merchandise announcement had some customers remembering a tweet the restaurant chain posted in January in response to one of Kelce’s fashion statements before a Kansas City Chiefs game. In its tweet, The Cheesecake Factory shared images of the NFL star’s ensemble, which featured a colorful striped shirt beneath a mustard-yellow blazer. As the restaurant chain noted, the striped shirt had a design similar to one of its own color schemes.

“😎 Fashion Icons @tkelce,” the tweet said as it shared side-by-side images of Kelce’s look and a colorful striped The Cheesecake Factory bag.

Though it remains to be seen if Kelce will wear the new merchandise, The Cheesecake Factory commented on an Instagram post that Parade shared about the release on Friday, July 12. “Sweet merch😉😎,” the restaurant chain’s comment said.

Customers who place Cake Merch orders on July 29 and 30 will get free shipping and a Celebration Cheesecake Luggage Tag while supplies last, according to the restaurant chain’s news release.

In addition to the new merchandise, The Cheesecake Factory is also unveiling a new Triple Berry Bliss Cheesecake starting on July 29. The new dessert flavor was described as featuring “creamy cheesecake layered with vanilla cake, three kinds of berries and a kiss of citrus.”

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