Formula 1’s most fashionable gent, who has already launched his own clothing line ( Plus 44 ) and several luxury watches with IWC, has just been named an ambassador for men’s fashion by Dior. The seven-time F1 champ has also designed a lifestyle collection with the French fashion house’s creative director Kim Jones.
“Working with Kim and the talented team at Dior has been a dream, and I was honored when Kim asked if I’d like to do this with him,” Hamilton said in a statement. “Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences.”
The new capsule is inspired by the British racer’s “powerful, exhilarating universe,” according to the French fashion house. It also pays homage to his African heritage. “Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa—drawing from their fabrics and belief in natural materials, as well as vibrant colors and powerful energy—has been so inspiring,” added Hamilton.
A look from the new lifestyle collection.
Jones has also spent time in Africa and shares Hamilton’s passion for local craftsmanship. “We share a love of nature, a desire to celebrate Africa, and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers,” Jones explained. “All in all, the way things came together happened very organically—and enjoyably!”
Designed for a winter lifestyle, the line combines the ruggedness and functionality of traditional outwear with the elegance for which Dior is renowned. Pieces run the gamut from casual suiting in classic tweeds and fresh African weaves to slouchy denim, knits, sweats, and fleeces in an array of sustainable materials, organic fabrics, and recycled textiles. Centered around skiing and snowboarding, the collection also includes high-tech skiwear designed in partnership with Japanese ski brand Descente. Hamilton himself is an avid snowboarder and hits the slopes every year.
As for accessories, highlights include POC protective gear engineered to protect against the elements and custom snowboards designed with the folks at Factory 9. Classic bags and shoes have also been reimagined for the outdoors: The Dior derby has been adapted for the snow, while the house’s backpack has been recreated in ultra-resilient fabrics.
The new line will be available in boutiques and online from October 17. That same month, Hamilton will be racing in the United States GP. The Mercedes-AMG driver has previously hit the track in Burberry and Fear of God ensembles, but he’ll likely be dressed in Dior from now on.
Click here to see all the photos of Dior x Lewis Hamilton Lifestyle Capsule.
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