TITLE Boxing Club Sees Success With YBells From TRX Training

The TITLE Boxing-TRX collaboration continues to spur positive results, thanks in large part to YBell, an innovative dumbbell-kettlebell hybrid

TRX Training is more than “just straps.” While its Suspension and Rip Trainers remain headliners for the functional training brand, there’s more to the show than just that. For evidence, look no further than the TRX’s partnership with TITLE Boxing Club (TBC).

In 2021, TRX partnered with the heavy bag boxing franchise to launch a series of new classes featuring TRX’s latest addition to its equipment arsenal . With their combined innovative approaches to fitness, they established a new and effective training environment for boxing enthusiasts. This partnership has been pivotal in elevating TBC’s class offerings and providing members with a more comprehensive workout experience.

YBell Integration

TBC’s signature classes involve a progression of warmup drills, shadowboxing, HIIT exercises, heavy bag drills, active recovery, strength and core work led by dedicated instructors. But with the TRX partnership, the brand launched a Box + Lift class, which incorporates TRX’s newly acquired YBell product . This new class format brings a fresh and dynamic element to TBC’s program.

A combination of a kettlebell, dumbbell and pushup stand, the YBell facilitates strength training efficiently and flexibly— hence why TBC took such an interest in it. Box + Lift classes feature a 25-minute, full-body, heavy bag boxing session followed by 25 minutes of strength training. The strength training portion can feature anything from pushups to halos to tricep kickbacks thanks to the YBell’s dynamic nature.

This integration has allowed TBC to diversify its class offerings and appeal to a broader audience seeking both cardiovascular and strength training benefits in one session.

“The YBell’s versatility allows us to design creative compound exercises, providing endless programming possibilities for participants of all experience levels,” said Chris MacDonald, VP of Marketing TBC. “Each class offers a fresh and dynamic experience while remaining within the framework of our class structure.”

Establishing the Box + Lift class took time but the end result — an easy-to-approach and effective boxing workout — made it a worthy pursuit. The process involved planning and coordination between TRX and TBC to ensure that the new class format would seamlessly integrate into TBC’s offerings and meet the high standards of both brands.

“During our evaluation, we explored various weight options, including developing our own,” said MacDonald. “With the 3-in-1 YBell tool, we achieved a well-rounded class without overwhelming our boxers with excessive gear.” This careful consideration contributed to the success of the Box + Lift classes.

TBC is well aware of strength training’s profound benefits both on the body and mind, making it a perfect concept to elaborate on with TRX as well. Strength training not only enhances physical performance but also contributes to improved mental health, reducing stress and increasing overall well-being.

“By combining the physical and mental benefits of boxing with weight strength training, our goal was to create a holistic fitness experience that left our customers feeling sweaty, accomplished and less stressed than when they walked in,” MacDonald said. “We were thrilled to evolve our class offering by including the benefits of strength training.”

Emphasis on Education

TBC takes an equally pensive approach to education as it does with innovation regarding the Box + Lift classes. Working alongside TRX, the two brands ensure a safe and effective workout experience for users with a lengthy coach training program.

That process includes an online YBell instruction workshop, an internal course within TBC’s learning management system and TITLE University, which trains potential coaches specifically on the TBC Box + Lift format. Coaches are asked to submit videos of themselves leading classes to maintain consistency as well.

“​​Education is a critical component of our coaching program across all classes,” said MacDonald. “Our unwavering focus lies on delivering high-quality classes while prioritizing customer safety. In close collaboration with TRX, we wanted to ensure we truly understood how to leverage the benefits of the YBells.”

Notable Results

Box + Lift classes are available at many, but not at all TBC locations yet. Those that do have them are reporting significant intrigue from members.

“We have now rolled out Box + Lift to almost 50% of our clubs across the country,” said MacDonald. “It is a hugely popular class in various markets and has helped us increase class utilization, retain existing members and attract new faces.”

This success is a testament to the effectiveness and appeal of the Box + Lift classes, and the positive impact they’ve had.

TBC is scheduled to open a new location in the Sacramento area this month. Most recently, it launched clubs in Rockville, MD and Lakewood, CO. The brand aims to launch 300 locations by 2025 after signing its first international deal in late 2022 to enter the Thailand, Bangladesh, Singapore, Indonesia, Cambodia, Nepal, the Philippines, New Zealand and South Korea markets.

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